Practice Management | Marketing

Dental marketing expert and CEO of Doctor Distillery, Naomi Cooper joins Dental Products Report Managing Editor Stan Goff for a conversation about marketing dental practices during the coronavirus 2019 disease (COVID-19) pandemic.

For the best results, know where to focus your efforts and when to tap the experts.

Boost your dental practice’s digital presence to prepare for a rush of new patients.

Even under the best circumstances, marketing plans get shelved. This lull is a great time to dust off those plans and put them to work.

This article aims to help you better understand emerging technologies that are transforming the field of dentistry, giving dentists more tools for attracting the right types of patients, and increasing their profitability. Find out why artificial intelligence and machine learning should be part of your dental practice’s marketing strategy.

Thanks to recent tech advancements, it’s never been easier or more cost-effective to market your dental practice.

WEO Media offers up sound advice for navigating the ever-changing field of maximizing your online presence.

Jason Ross from Scorpion explains the advantages of having artificial intelligence helping to manage marketing campaigns.

To ensure you get what you want out of your website, be actively involved from the requirements and needs phase, to the functional specification phase, to negotiating a tight development contract.

This all-inclusive solution from Scorpion is designed to improve patient acquisition and drive practice growth with services customized to your practice and your budget.

How to deal with negative online reviews.

Don't let common misconceptions about dental marketing hold you back from achieving more.

Leveraging the practice's data for a better patient experience and more profit.

Bring more revenue to your practice without spending too many of your marketing dollars.

Take this step-by-step approach for long-lasting dental marketing success.

Utilize some of these strategies to keep your practice's doors swinging open.

ProSites Select is a full-suite, digital marketing offering that’s designed to enhance the patient experience from every online touchpoint.

Whether your practice has a couple of locations or is a burgeoning DSO, a sound approach to marketing is key to attracting new patients and continuing to grow.

Here's how to take the fear out of online patient reviews -and what to do when negativity happens.

Why coordinating your best front office team with the right tools will help your bottom line.

How a few simple strategies can make your office stand out on this social media platform.

Consider pop-up dentistry stations to connect with customers of all ages

Incorporate new software and analytics programs to innovate patient interactions and improve perceptions.

6 tips for better utilization of the digital marketing tools at your disposal

By including patients in your case presentation, you increase their confidence and likelihood of acceptance.