Improve Your Online Presence and Showcase Your Practice Efficiently

Dental Products Report, Dental Products Report April 2021, Volume 55, Issue 4

The DocSites offers personalized website design and marketing packages to help increase practice visibility.

Dental websites have become an effective marketing tool and serve as the heart of a successful online presence. It is estimated that approximately 3 out of 4 dental practices have a website, though many are outdated. Many also have a minimal presence on Facebook, Google, and other platforms, but these often can be improved. For a website to be successful, it must be personalized, showcase what makes your practice unique, highlight positive reviews, and easily provide relevant information.

The DocSites, a leading provider of websites and online marketing for dentists, offers effective and affordable programs. It has been working with dentists nationwide for more than a decade to help each practice improve their online presence and promote their practice.

“I had created a website 2 or 3 years earlier and felt like it was outdated,” says Laura Greenwald, DDS, owner of All Kids Dentistry in Valencia, California. “I had a brand and an online presence, but it felt disorganized and inconsistent. I needed a company that could bridge my website with my social media pages and help me build a reputation.”

Offering 3 website tiers at prices to fit any budget, The DocSites creates personalized, user-friendly websites that stand out and compellingly present your practice. All standard websites feature modern, personalized design and content, as well as contact/appointment forms. A dedicated account manager works with each client throughout the process.

The DocSites can design a first-time website and secure a domain name if needed. It can also utilize content, images, and the current domain name from an existing website which will point to the new website once it’s launched. Current logos and taglines can also be integrated.

“I wanted a website that was more personal,” Dr Greenwald says. “They took some old content from my previous website and improved it. They also transferred my logo and tagline to maintain my brand and created a photo collage of pictures taken in my practice for my website’s homepage.”

All The DocSite’s websites are responsive and mobile-friendly and are search engine optimization (SEO) friendly to improve positioning on major internet search engines. Well-researched keywords are strategically placed on each website page to target specific content and services based on the user’s search criteria. Search-engine-friendly pages on the website come optimized in order to gain organic traffic in a specific geographic area with their marketing packages.

The Standard Plus and Premium website packages offer additional features, including enhanced SEO setup, a customized website color scheme, integrated Google reviews, custom content, content migration, and a before-and-after patient gallery.

The DocSites also offers monthly marketing packages to increase social media and search engine visibility. All packages include website hosting and updates, setup and optimize Google My Business to properly represent a dental practice and increase exposure. Monthly SEO blogging is also available, where you can see exactly what you’re paying for, and new blogs are written, published, and optimized to focus on the services you offer in your geographic area. Dr Greenwald’s practice has used this to great effect.

“I am happy with the website and continue to work with The DocSites to keep my website current. When I request changes or a specific post on my Facebook page, they are very responsive,” says Dr Greenwald who views her website as a big asset to her practice. “If somebody hears about us through word of mouth, they usually go to the website before contacting us, so it is important that the All Kids Dentistry site reflects the culture of my practice. The website has helped grow my business. Patients now tell us they heard about us online all the time.”