Practice Management | Marketing

Born from two little girls' desire to raise money for autism awareness, Bracket Ears offers accessories to connect with patients of all ages and has seen tremendous strides in its first five years.

Avoid these common risks to secure good online reviews and develop a good online reputation

Leveraging case presentations can make a big difference in increasing patient retention

Showcasing this year's winning products and the impact they're making on the industry.

One owner reflects on how dentistry is changing and how other owners can grow their practices in the midst of it.

Facebook can be a powerful tool for attracting more patients to your practice. Learn how to take advantage of it.

Patient interactions should involve your whole office, from the decorations to the staff.

When the market is already saturated, how do you make your practice stand out?

3 keys to your success in finding the right marketing firm for your unique goals.

Exploring the future of cutting-edge technology and what it will mean for the dental industry.

If you're not marketing toward a specific audience, you might be wasting your time.

Knowing how your dental marketing habits compare to other practices can highlight new ideas to try, show you were to focus your efforts and where dentists are finding success.

Patients seem to hop from practice to practice, so how do you make sure yours stands out?

Your patients want to talk to about you, but are you giving them chance to do it?

The new episodes are a part of the Perfecting Your Practice series.

Dr. Lou Shuman and Ian McNickle, MBA, discuss the ins and outs of optimizing your online marketing results.

Utilizing your insurance carrier provider directories can prove to be a powerful tool.

Marketing a dental practice won't always be successful - Dr. Jill Sonner shares how one big failure helped to create success later on.

Nearly every dentist today has some sort of online presence, so what can you do to set your practice apart?

Building trust and relationships will keep patients coming back to your practice.

The package is designed to help dentists explore the potential use of cosmetic dental treatment simulations in their practices.

When it comes to losing patients, don't wait, reactivate!

Experts will come together in this event to share strategies and tips for today's practice owner.

The thought of advancing your career may seem overwhelming, but there are some simple steps you can take to position yourself for success.

These proven strategies are designed to give your marketing plan a jump-start in the new year.

These proven strategies are designed to give your marketing plan a jump-start in the new year.

Delivering good marketing messages can give your patients valuable information – and bring your practice more business.