Marketing
Bracket Ears: A unique way to grow your practice
Born from two little girls' desire to raise money for autism awareness, Bracket Ears offers accessories to connect with patients of all ages and has seen tremendous strides in its first five years.
4 signs your online reputation may be at risk
Avoid these common risks to secure good online reviews and develop a good online reputation
Why don't my patients say yes?
Leveraging case presentations can make a big difference in increasing patient retention
Introducing the 2018 Cellerant ‘Best of Class’ Technology Award winners
Showcasing this year's winning products and the impact they're making on the industry.
The keys to practice growth
One owner reflects on how dentistry is changing and how other owners can grow their practices in the midst of it.
How to use social media as free advertising
Facebook can be a powerful tool for attracting more patients to your practice. Learn how to take advantage of it.
How to increase case acceptance with preconditioning
Patient interactions should involve your whole office, from the decorations to the staff.
How to attract new patients
When the market is already saturated, how do you make your practice stand out?
Are you tired of hiring bad marketing agencies?
3 keys to your success in finding the right marketing firm for your unique goals.
The true science fiction of future dentistry
Exploring the future of cutting-edge technology and what it will mean for the dental industry.
The 3 ideal types of patients you need to be attracting
If you're not marketing toward a specific audience, you might be wasting your time.
How do your dental marketing habits compare to other practices?
Knowing how your dental marketing habits compare to other practices can highlight new ideas to try, show you were to focus your efforts and where dentists are finding success.
One simple way to build patient loyalty
Patients seem to hop from practice to practice, so how do you make sure yours stands out?
4 tricks to increase patient referrals
Your patients want to talk to about you, but are you giving them chance to do it?
BHG releases 6 new podcast episodes
The new episodes are a part of the Perfecting Your Practice series.
Which is better: SEO or PPC?
Dr. Lou Shuman and Ian McNickle, MBA, discuss the ins and outs of optimizing your online marketing results.
Making the most of your dental website
Are you overlooking your most valuable practice management asset?
Utilizing your insurance carrier provider directories can prove to be a powerful tool.
How to fail (and succeed) at marketing
Marketing a dental practice won't always be successful - Dr. Jill Sonner shares how one big failure helped to create success later on.
5 ways to outsmart your competition online
Nearly every dentist today has some sort of online presence, so what can you do to set your practice apart?
Why small talk makes a big difference to patients
Building trust and relationships will keep patients coming back to your practice.
PreVu Software debuts new Starter package for cosmetic dental imaging
The package is designed to help dentists explore the potential use of cosmetic dental treatment simulations in their practices.
5 ways to reactivate inactive patients
When it comes to losing patients, don't wait, reactivate!
The 2018 Future of Dentistry event will feature a variety of experts
Experts will come together in this event to share strategies and tips for today's practice owner.
The Journey to Better: The Top Areas That Must Be Addressed
5 ways to advance your career in 2018
The thought of advancing your career may seem overwhelming, but there are some simple steps you can take to position yourself for success.
5 Things you need to know about dental marketing in 2018
These proven strategies are designed to give your marketing plan a jump-start in the new year.
5 things you need to know about dental marketing in 2018
Why a marketing strategy is crucial for your practice
How to create a captivating email campaign from scratch
Delivering good marketing messages can give your patients valuable information – and bring your practice more business.