Henry Schein launches custom branding business


Henry Schein, Inc. has launched a new business arm focused solely on custom branding with a platform that is live now in the U.S.

Henry Schein, Inc. has launched a new business arm focused solely on custom branding and powered by Wild Marketing Group (WMG). The new Henry Schein Custom Branding (HSCB) will provide customized merchandise for health care providers using practice names, logos, and messaging.

“We are delighted to deliver new opportunities through HSCB for practitioners to more effectively and creatively engage with their patients,” said Mark Hillebrandt, chief marketing officer, Global Dental Group. “Through Henry Schein Custom Branding, we can help make it easy for practitioners to select and adopt a variety of branded promotional products and print communication solutions that can enhance their practices’ marketability.”

With HSCB, dental practices will be able to engage their patients, which encourages interactions with their brand in a number of ways. Branded products will include apparel and uniforms; promotional products including drinkware, magnets, and reusable face coverings; signage; appointment reminder cards; and other printed items. Products are available at shop.henryscheincustombranding.com, where Henry Schein customers can customize promotional products for their practices and have them shipped directly to their office.

This platform is live now for customers in the U.S. and other regions will be added in 2021. For more information, visit henryscheincustombranding.com.

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