Author | Ian McNickle

Ian McNickle is the co-founder of the dental marketing firm WEO Media. He holds a BS in Mechanical Engineering from Washington State University and an MBA from the University of Washington. He is a nationally recognized marketer, writer and speaker.


How to effectively market your multi-location dental group

May 24, 2019

Whether your practice has a couple of locations or is a burgeoning DSO, a sound approach to marketing is key to attracting new patients and continuing to grow.

The rise of Instagram for your dental practice

January 24, 2019

How a few simple strategies can make your office stand out on this social media platform.

Which is better: SEO or PPC?

March 13, 2018

Dr. Lou Shuman and Ian McNickle, MBA, discuss the ins and outs of optimizing your online marketing results.

The power of website lead conversion

May 05, 2017

How generating web traffic-and successfully converting that traffic into new patient leads-can have huge benefits for your practice.