Marketing
3 ways to attract new patients within 3 months
December 13th 2016Having an emotional connection to a brand is something which is rare, and storytelling is one way for your dental practice to stand out. Here are the top three ways you can be more personable on your dental website, and attract more patients who trust your clinical recommendations.
6 ways to find—and purge—social media deadbeats
October 18th 2016Ever since the earliest days, many social media professionals and do-it-yourselfers have been obsessed with the amount of followers they have on their social media networks-despite the fact that many of these followers are useless. So, why do so many dental practices and dental companies have so many deadbeat followers?
3 tips for tackling negative online reviews of your dental practice
September 29th 2016Every dentist in every office across the country has faced a difficult patient situation at one point, and while it may be awkward or even uncomfortable to face, it falls on the dentist – as the top clinician, the business owner and the CEO of the practice – to try and resolve the situation as peacefully and positively as possible.
7 things your practice needs to know about the new Facebook business page
August 11th 2016Have you looked at your Facebook business page lately? If not, you should take a look. Facebook quietly rolled out a new business page design that will impact the layout of your page. It is essential practices keep up with the constant changes in social media, and this is the latest example of why people need to stay on top of their social media marketing efforts.
The importance of patient acquisition in a competitive market
August 9th 2016As attracting new patients and keeping the current active patient base robust is imperative for the financial health of the practice, dentists need to know their patient numbers and how those numbers compare to national averages.
3 ways to support your staff with practice marketing software
August 3rd 2016It’s human nature to think of ways to make your life easier. We strive for efficiency, success and satisfaction in many different aspects of our lives. The same goals should be applied to your dental office and, most importantly, considered when you talk with your support staff.
The 3 myths about getting referrals for your dental practice
July 13th 2016There is a ton of information out there for the dental professional to consider when looking to increase their favorite type of patient acquisition (referrals), but, very little of it is actually relevant to the unique nature of dentistry. Here we explore three pervasive myths about referrals and how it applies to today’s dental practices.
3 ways to evaluate if you should attend a dental networking event
July 13th 2016Have you ever been invited to a networking event or mixer? One of the greatest challenges that dentists face is making sure that they get effective return on their time investment from choosing to attend a networking event. This article provides a simple and effective measurement system for dentists to use when evaluating whether or not the opportunity is worth the cost.
5 modern methods for reaching moms in your market
July 12th 2016Much has been written about marketing to moms, and for good reason. Moms are a powerful demographic, with many dentists considering women with kids their key target. How well prepared is your practice to reach the Millennial Moms in your community?
The biggest mistakes dentists make: Not scripting all patient interactions
July 11th 2016Every patient-practice interaction represents a chance to motivate and educate patients. Unfortunately, many dental offices haven’t written scripts for these conversations, and significant marketing and customer service opportunities are lost as a result.
Canadian dentists set record highs in use of social media and practice computerization
July 5th 2016Canadian dentists continue to increase their use of social media to promote their dental practices, according to results from the DIAC (Dental Industry Association of Canada) Twentieth Annual Future of Dentistry Survey.
How to use technology to manage your practice’s reputation
May 26th 2016As is true with all businesses, reputation is everything. Your practice’s reputation is worth fighting for and investing in. You work hard to build up your practice when you first begin in this industry, but you need to work even harder to maintain the reputation that brings you a consistent patient base and exceptional staff.