Practice Management

Laura Dorr is the former executive editor of DPR's Modern Dental Network and a regular contributing author.

Articles

Balancing marketing the practice to attract new patients and communication efforts to retain existing patients

Get New Patients and Keep the Old

From growing the practice to expanding a clinical skill set to adding new services, we look at products and services that can help dental practices accomplish more.

Growth—Products and Services That Help Your Practice Accomplish More of It

Programs cover a wide array of topics designed to bring dental teams together with better communication, culture, marketing and finances.

Fortune Management Unveils New CAMP Course Structure

Naomi Cooper is President of Minoa Marketing and CEO and co-founder of Doctor Distillery, which is now part of Genly. Naomi is a respected dental marketing executive, strategist, consultant, author, speaker and industry opinion leader. With over 16 years in the dental industry, she has helped leading companies across the dental industry consistently create tangible results for their marketing efforts aimed at the dental professional. Naomi also blogs regularly at www.minoamarketing.com. For more information about Doctor Distillery, email naomi@doctordistillery.com or visit www.doctordistillery.com. 

And why now is the perfect time to give this powerful tool the attention it deserves. 

5 Signs It’s Time for a Dental Website Refresh

Videos

A conversation with Dental Marketing Strategist Naomi Cooper Hochman and Dental Products Report Managing Editor Stan Goff about the best ways to market your practice in these times. 

Making a Good Impression in the Practice

A software solution that takes the guesswork out of when to engage and communicate with patients.

5Ws* Curve GRO

This acquisition will deliver high quality oral health care to patients all across North America. 

Onsite Dental Acquires HENRY The Dentist

Dr. Lou Shuman is the CEO of Cellerant Consulting Group, dentistry’s leading corporate incubator and accelerator; a venturer-in-residence at Harvard’s i-Lab; the chairman of the technology advisory board at WEO Media; a long-time contributor to Dental Products Report; and the founder and creator of the Cellerant Best of Class Technology Awards.

Mapping a new patient journey to ensure your practice is on the right course. 

Can You Market to Millennials? 

As Chief Marketing Officer for the Bankers Healthcare Group (BHG) family of companies, Chris Panebianco is responsible for all global marketing initiatives to support BHG’s commercial working capital loans, personal financing, commercial and personal credit cards, patient lending, SBA loans, and collections management. With more than 15 years’ experience in financing, Chris drives branding, lead generation, internal and external communications, as well as customer and vendor relationship management.

There are a variety of ways that dental professionals can use industry opportunity to expand and improve their practice. 

Three Ways Dentists Can Capitalize on Industry Optimism 

One of the dental industry’s behind-the-scenes experts shares her marketing wisdom.