Practice Management

Naomi Cooper is President of Minoa Marketing and CEO and co-founder of Doctor Distillery. Naomi is a respected dental marketing executive, strategist, consultant, author, speaker and industry opinion leader. With over 16 years in the dental industry, she has helped leading companies across the dental industry consistently create tangible results for their marketing efforts aimed at the dental professional. Naomi also blogs regularly at www.minoamarketing.com. For more information about Doctor Distillery, email naomi@doctordistillery.com or visit www.doctordistillery.com. 

Articles

For the best results, know where to focus your efforts and when to tap the experts.

DIY Dental Marketing Plan for Today’s Times

Boost your dental practice’s digital presence to prepare for a rush of new patients.

Up your dental practice's online marketing in a pinch

Even under the best circumstances, marketing plans get shelved. This lull is a great time to dust off those plans and put them to work.

7 ways dentists can maximize downtime

This article aims to help you better understand emerging technologies that are transforming the field of dentistry, giving dentists more tools for attracting the right types of patients, and increasing their profitability. Find out why artificial intelligence and machine learning should be part of your dental practice’s marketing strategy. 

Machine learning and AI are poised to transform dental practices in 2020

Thanks to recent tech advancements, it’s never been easier or more cost-effective to market your dental practice.

Smart marketing technologies for today's dental practice

Dr. Lou Shuman is the CEO of Cellerant Consulting Group, dentistry’s leading corporate incubator and accelerator; a venturer-in-residence at Harvard’s i-Lab; the chairman of the technology advisory board at WEO Media; a long-time contributor to Dental Products Report; and the founder and creator of the Cellerant Best of Class Technology Awards.

WEO Media offers up sound advice for navigating the
ever-changing field of maximizing your online presence.


Ask the Expert: Digital Marketing

Jason Ross from Scorpion explains the advantages of having artificial intelligence helping to manage marketing campaigns.

Dental Product Presentation: Digital Dental Practice Marketing from Scorpion

Mike Uretz is a nationally-recognized Dental software and Electronic Health Records (EHR) expert. Mike has helped hundreds of individual practices and multi-clinic groups properly evaluate and select software vendors and solutions, structure and negotiate pricing and contracts, provide implementation oversight and vendor management. Mike was a member of the Certification Commission for Health Information Technology EHR vendor certification workgroup, and has been a member of various federal and state working committees for EHR business practices and policy. Having been involved with the EHR Incentive program from day one, Mike has helped a number of states, to evaluate and select EHR vendors, structure contracts and agreements, and manage vendor issues. As co-chairman of the Best practices advisory committee for EHR Contracts, Mike has been instrumental in developing standards for structuring vendor contracts and pricing for use by state programs nationwide He is the founder and editorial director of DentalSoftwareAdvisor.com, a trusted and objective online resource on all matters related to dental software. He is also the point person for Advanstar’s coverage of dental EHRs and their evolving role in the dental industry and can be reached by e-mail at mikeu@dentalsoftwareadvisor.com.

To ensure you get what you want out of your website, be actively involved from the requirements and needs phase, to the functional specification phase, to negotiating a tight development contract. 

Getting the dental website that you deserve

This all-inclusive solution from Scorpion is designed to improve patient acquisition and drive practice growth with services customized to your practice and your budget.

Everything you need to grow your dental practice

Dental Whale launches intelligence-backed software at CDS Midwinter Meeting

Lisa Newburger, a master's level social worker supervisor, helps audiences find humor in talking about tough topics. Her "in-your-face" style of presentations and writing will make you smile or just shock you into taking some action. Either way, she is very effective at empowering others to reach their goals and feel better about themselves. Her entertaining workshops are available for national and international audiences. Writing for the dental industry since 2010, she uses an alterego (Diana Directive) to illustrate her points in a sarcastic but effective way. Presentations can be scheduled by contacting Lisa at www.discussdirectives.com/dental.html.

Marketing advice for the small dental practice

Marketing and tech company Scorpion announces rebranding

The Dental Marketer’s Year in Review – and a Look at What’s Ahead for 2020

Graig Presti is founder and CEO of four-time Inc. 500/5000-recognized company Local Search For Dentists (LSFD). Located in Austin, Texas, LSFD helps dentists all over the world gain dominance in their local markets through the company’s proprietary dental marketing systems. LSFD’s systems have helped dentists achieve more freedom, greater new patient numbers, and the ability to reach their income goals. Learn more at 

How to deal with negative online reviews.

You can't please everybody

Don't let common misconceptions about dental marketing hold you back from achieving more.

3 marketing myths

Robert Elsenpeter is a freelance writer and frequent contributor to Dental Products Report and Digital Esthetics. He is also the author of 18 technology books, including the award-winning Green IT: Reduce Your Information System's Environmental Impact While Adding to the Bottom Line. As such, he’s particularly interested in the technological side of dentistry.

Leveraging the practice's data for a better patient experience and more profit.

Big data in small places

Bring more revenue to your practice without spending too many of your marketing dollars.

Solve my problem: Thinking of advertising via video?

Take this step-by-step approach for long-lasting dental marketing success.

5 time-tested marketing tips that will never go out of style

Utilize some of these strategies to keep your practice's doors swinging open. 

16 ways to get new patients

ProSites Select is a full-suite, digital marketing offering that’s designed to enhance the patient experience from every online touchpoint. 

Marketing

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