Marketing
9 steps to effectively advertise new services for a higher profit [VIDEO]
June 5th 2014Let's say you've decided recently to offer a new service to your patients. Maybe you are offering E4D CAD/CAM technology that you are excited about; however, your patients don’t even know you have this slick new CAD/CAM unit.
How to harness the power of relationship building for dental practice success [VIDEO]
May 7th 2014Building relationships of trust and value is something we all work to do each and every day. It is through these actions that our relationships become stronger, deeper and allow both parties to achieve greater success.
How to use Google+ effectively in your dental practice
April 21st 2014You have probably heard a lot about the importance of being found on Google as a dentist. With more and more people relying on search engines to find dentists in their area, becoming at least somewhat familiar with how to use Google products is a necessity for dentists today.
Video Series: How to empower your practice with social media
December 9th 2013Social media isn’t just for Justin Bieber and Obama: Dental professionals are using Facebook, Twitter and other platforms to boost their business and attract patients. We talked to three of the most socially savvy dentists to see how they got their clout.
Dr. Edward Zuckerberg: "Jump in social media marketing early" [VIDEO]
December 9th 2013Back in March, Edward Zuckerberg, the dentist dad of Facebook founder Mark Zuckerberg, told us that social media can make a big difference by showing off all the great things a dentist does and the technologies he or she uses.
The 5 worst social media mistakes small businesses are guilty of
December 9th 2013Dental professionals are using Facebook, Twitter and other platforms to boost their business and attract patients. The power of social media does have its obvious benefits; however, to reap those benefits and to really achieve the desired impact on your practice, one must devote time and determination to the maintenance required.