How to harness the power of relationship building for dental practice success [VIDEO]

May 7, 2014

Building relationships of trust and value is something we all work to do each and every day. It is through these actions that our relationships become stronger, deeper and allow both parties to achieve greater success. 

Building relationships of trust and value is something we all work to do each and every day. It is through these actions that our relationships become stronger, deeper and allow both parties to achieve greater success. 

Dentistry is ultimately a relationship business and successful practices are built on strong relationships. 

These days it seems we are in a shortage of what we believe to be the primary elements of relationship building – which is, in our opinion, the key factors to growing your practice the old fashioned, grassroots way.  If you are feeling like you have hit a plateau, have limited funds to invest into growth and can’t get off center, you may be the prime candidate for a grassroots movement! 

When it comes to grassroots relationship building and practice building, let’s focus on three primary areas to begin stewarding in your world:  Time, Tenacity and Togetherness.

TIME.  We as a society are suffering from a continuous drought of this necessary ingredient.  Everything we are inundated with, every new gadget, every new service is built to get us things in the moment, to speed up the process, to cram as much as we possibly can in as short a time frame as possible so that we can end our day completely exhausted, over stimulated and ultimately spent.  The funny thing is that what most human beings are energized from is a personal touch and one on one relationship building time to feel important, heard, understood and ultimately listened to. 

We challenge you to invest time in your patients, your targeted specialist partnerships and your team.

TENACITY.   As you explore your relationship with your referring specialists, consider all that can result from tenaciously pursuing these worthwhile relationships.  As you refer your patients to these doctors, you will find their referrals to you and their encouragement of further treatment with your current patients to only grow and deepen. That abundance mentality helps everyone grow their practices and grow great relationships with one another.  It will prove that long-time saying, what goes around comes around.  We encourage you to put this theory to the test.
 

TOGETHERNESS.  Understand the big picture.  Understand that helping each other ultimately brings out the best for everyone. Working with your team in a cohesive way, making the effort to connect with your referring peers, taking the time to have conversation with your patients, building the WE of your practice and your community has limitless positive effects on your business.

 Have you ever promoted your services to the surrounding businesses in your area?  Some of our most successful efforts with our marketing clients have been courtesy promotions for businesses that share the same building or are within five minutes of the practice. 

Remember this theory – often the simplest solution is the best solution.  Get back to basics.  Go grassroots.  Study your favorite bands or businesses – how did they get so successful?  They connected with the people and the people became their greatest promoters and marketing tools. 

The same can happen for you – if you take the TIME, if you use TENACITY and if you accept the mantra of TOGETHERNESS.