Marketing
What happens when a practice obtains EHR incentive money without the dentist’s knowledge
March 19th 2015Having assisted practices with obtaining money through the EHR incentive program for the past few years, I regularly get calls from office managers and providers wanting more information about how to take advantage of the federal and state money available for using a certified EHR.
Learning more about America's ToothFairy and the 2015 Smile Drive
January 11th 2015“I’ve always dreamed of having my own toothbrush. Now my dream has come true.” These were the actual words of a little boy who recently received his first toothbrush from America’s ToothFairy. Now the organization is looking to continue to help children around the nation get the basic oral health care tools that they need and deserve.
Anastasia Turchetta's five hot dental hygiene topics for 2015
January 7th 2015Warning: some football references are found sprinkled in this read! I will not bore you with play analogies for our profession or chant with a “there is no I in team” commentary. My intention is to provoke thought as you begin 2015.
How to focus website and SEO efforts for success in 2015
October 15th 2014Remember when the must-do item on the dental marketing checklist was yellow pages advertising? Well, times have certainly changed. According to Google, 97% of all consumers search for local businesses online, and that includes dental patients. If today’s patients are online, then that is clearly where dentists need to be. Here’s a checklist for your online marketing efforts as we near 2015.
Using digital technology to counter business threats
August 27th 2014Traditional dental labs are today pressured from many sides-in-clinic milling, price competition and regulatory demands all pose serious threats to their future business efforts. Luckily, digital technologies are already providing direct answers to counter these upsetting realities. By going digital, labs can push right back.
Carestream Dental Introduces the All-New Dental Summit
August 6th 2014As Carestream Dental announces it’s revamped Dental Summit, DPR wanted to get an inside look at how Carestream Dental believes this summit will affect and education the dental industry. We recently spoke with Mary Conditt, Director of Clinical Affairs for Carestream Dental.