Follow these newsletter goals and you will be on your way to positively communicating with your patients, and better yet ... increasing your bottom line.
Follow these newsletter goals and you will be on your way to positively communicating with your patients, and better yet ... increasing your bottom line.
Many practices have found the use of a regularly distributed patient electronic or physically newsletters to be one of their single most effective marketing tools. No matter how you decide to distribute your newsletter, be sure to accomplish these goals for a productive and successful newsletter.
1. With a newsletter, you have the opportunity to be in the home of each patient family on a regular basis in a positive way. When correspondence arrives at the patient’s home, it is usually in the form of a statement. This is not the most positive manner for your patients to hear from you. The newsletter, arriving on a regular basis can be a fruitful way to be in contact with your patient families.
2. Use the newsletter to educate and inform your patients about the varied and numerous aspects of health care.
3. Another useful newsletter tactic is letting the patient family know what the practice is doing to keep abreast of new advances. Discuss conventions and continuing education courses that the dental team has attended. It is beneficial for the patient family to know that your practice is staying ahead of the curve when it comes to dentistry.
4. Your newsletter is also a great place to let your patients know how much you appreciate their confidence in your practice. Positive reinforcement will always encourage repeat performance. This is the same when dealing with your patients. A sincere expression of thank you and appreciation will do more to encourage patient loyalty than most anything else a practice can do.
5. And lastly, be sure to encourage your patients to tell their friends and family members of their positive experience with your practice. Asking for referrals will only help your practice grow.
More From the Jameson Community ...
How to win with a non-complying patient [VIDEO]
7 tips on how to handle an irate caller [VIDEO]
12 tips to control stress in the dental office [VIDEO]
7 ways to help patients understand their dental plan [VIDEO]
After Successful DS World 24, Dentsply Sirona Making Plans for Next Year’s Return to Las Vegas
October 11th 2024Under the theme “Unleash Your Future”, this year’s event lived up to its reputation as the ‘Ultimate Experience in Digital Dentistry,’ providing participants with essential knowledge to advance with confidence to grow their practices.
A Class Above: Presenting the 2024 Cellerant Best of Class Technology Awards
October 1st 2024It’s that time of year when Dental Products Report is honored to announce the Cellerant Best of Class Technology Awards. In 2024 there are 14 companies honored here in addition to a category winner—Dental AI.
After Successful DS World 24, Dentsply Sirona Making Plans for Next Year’s Return to Las Vegas
October 11th 2024Under the theme “Unleash Your Future”, this year’s event lived up to its reputation as the ‘Ultimate Experience in Digital Dentistry,’ providing participants with essential knowledge to advance with confidence to grow their practices.
A Class Above: Presenting the 2024 Cellerant Best of Class Technology Awards
October 1st 2024It’s that time of year when Dental Products Report is honored to announce the Cellerant Best of Class Technology Awards. In 2024 there are 14 companies honored here in addition to a category winner—Dental AI.
2 Commerce Drive
Cranbury, NJ 08512