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Kevin Henry was formerly the group editorial director for Advanstar Dental Media and has more than 15 years of experience in the dental publications field. You can follow him on Twitter (@kgh23).
Is the whitening part of your dental business in need of a boost? Practice management consultant Gary Takacs knows that sometimes it takes just a little extra effort from the dentist and dental team to turn whitening in your practice from blah to bling (and put some extra money toward your bottom line).
In this exclusive interview, Gary sits down with me to talk about 5 ways that any dental practice can grow their whitening business, including something as simple as the hygienist taking a shade match at the start of the dental appointment. By doing this, the patient can see exactly where his or her teeth fit on the shading scale ... and perhaps get a glimpse of where he or she wants his or her teeth to be.
Click below to watch the video interview with Gary and learn more about how to boost the whitening in your practice.