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1. Your clients are into social media More dentists are turning to social media to promote their practices, and it’s a great tool for labs as well. Tweet about specials your lab is offering.
1. Your clients are into social media
More dentists are turning to social media to promote their practices, and it’s a great tool for labs as well. Tweet about specials your lab is offering.
Blog about successful cases you’ve completed and share links to your posts via Twitter, Facebook and Google+. Post pictures from successful cases on your Facebook page. Use these tools to showcase your work and attract dentists to your lab.
2. It’s a great marketing tool
You’re always looking for ways to market your lab, and these days social media is a no-brainer. If you regularly update Twitter, Facebook and any other social media accounts connected with your lab, you have the ability to reach countless current and potential customers-especially if you’re posting content people want to share.
3. Social media offers a deeper connection
You can connect with dentists through traditional marketing methods, but nothing gives you the level of interaction that social media does. If you post a case on Facebook, chances are someone is going to ask you a question about or comment on that case, sparking a conversation. It gives you an opportunity to interact with clients, and even patients, on a different level.
4. It’s cost-effective
One of the best things about social media is it’s free!
5. A leadership opportunity
If you dive into social media, you need someone to manage it. This is a great opportunity for someone on your team to take ownership of the lab’s social media account as part of the lab’s marketing efforts.