Marketing
The most important (new) way to market your lab
August 5th 2013Dental lab marketing has been forever transformed. Over the past 15-20 years, the ever-increasing influence of the Internet on how people get information and consume media has caused a sea change that has slowly but surely trickled down to the dental profession. Dental lab owners hear buzzwords like social media, search engine optimization, and online communication at every turn.
How to increase referrals, increase revenue [VIDEO]
July 26th 2013As part of our Morning Huddle e-newsletter, DPR partnered with notable practice management consultants to provide quick video tips to get your team talking. Here, Misty Absher Clark of Jameson Consulting lays out how you and your team can grow and maintain excellent relationships with new and existing patient referral sources.
New dental product: Practice Vision from T2 Consulting, Inc.
March 29th 2013Send a message in your reception area using Practice Vision which is used to emphasize the meaningful benefits of your practice. It can be integrated into a reception area TV, website and iPad. Design and creative costs are included. The service is designed to focus on what matters most to your patients, what they need to know and why your practice is best at delivering it. Using creative design, a tasteful marketing presentation of your services and memorable qualities of your practice is produced.
Smarter choices in dental brand management
February 12th 2013If marketing is about communicating with the public, then the sub-discipline known as branding is about projecting a unique identity that enables a dental lab to be memorable and recognizable. And so, a good dental lab marketing plan begins with answering this simple question: “Why should I (the dentist) pick this lab over any other?”
New mobile app lets dentists manage practice communications on the go
February 8th 2013PatientActivator®, the patient communication and online marketing software from 1-800-DENTIST®, has launched a free mobile app that gives dentists easy access to the powerful practice communication and marketing tool right from their mobile phone.
New dental product: Practicare™ Patient Communication Cards by Practicon
February 6th 2013Several designs have been added to the line of Practicare™ Patient Communication Cards. With a wide variety of original designs, along with an economical price point as low as 13¢ per card, the cards are said to be ideal for recall reminders, welcome greetings, missed appointments, promotions or personal notes. The 7-point matte finish paper stock is compatible with laser and ink-jet printers and USPS-approved. Each 8½-inch by11-inch perforated sheet is printed 4-up on front only.
Your prescription for smarter marketing
January 31st 2013It’s January, and everyone knows what that means: New Year’s resolutions. To be sure, it’s a good time for dentists to assess the status quo, evaluate both successes and failures and set specific objectives to work toward in the dental practice during the coming months. This time of year also presents an opportunity to recommit to those strategic goals that may have been pushed to the back burner as more pressing needs arose.
The secret answers to better telephone skills
January 30th 2013All your marketing dollars go to waste if your secretary isn’t well-trained to handle new patient phone calls. You may invest thousands in direct mail, website upgrades or tens of thousands in television commercials because you need new patients.
11 ways to jumpstart your dental practice in 2013
January 17th 2013In dental practices throughout the United States, the new year is prompting a renewed focus on improving practice systems. Evaluating your dental office management, design, materials, outreach and more can be a boon for everyone involved-the smallest change can have the huge impact. So in the spirit of renewal, we offer 11 tips and tactics you can easily utilize to jumpstart your dental practice success in 2013:
Your prescription for smarter lab marketing
January 14th 2013It’s January, and everyone knows what that means: New Year’s resolutions. To be sure, it’s a good time for lab owners to assess the status quo, evaluate both successes and failures and set specific objectives to work toward in the lab during the coming months. This time of year also presents an opportunity to recommit to those strategic goals that may have been pushed to the back burner as more pressing needs arose.
SCOPE Mouthwash Ad Campaign: What will your patients think?
December 17th 2012There are numerous dental professionals who insist that, if they could just get patients to commit to a homecare regimen, it would make a world of difference in their oral health. While the usual brushing and flossing ritual may seem more routine than racy, a new ad campaign for the SCOPE brand (Procter & Gamble), seeks to change all that.
Want to increase your net? Cast a broader one!
November 16th 2012As the distinction between oral and overall health continues to blur, the opportunity to develop patient referral sources from both within and outside of dentistry continues to expand. Referrals from health professionals outside dentistry
Get direct results with external promotions [VIDEO]
November 8th 2012As part of our new Morning Huddle e-newsletter, DPR partnered with notable practice management consultants to provide quick video tips to get your team talking. Here, Misty Absher Clark of Jameson Consulting explains how, when done effectively, efficiently and ethically, external promotions are a great tool when it comes to promoting and marketing your practice.
Effective Practice Marketing in the 24-7 Digital Age Dentistry
October 30th 2012The new paradigm introduced by the Internet has drastically and fundamentally changed how consumers seek, evaluate and communicate with service providers. Google, Bing and Yelp have replaced the Yellow Pages as the lead sources of information. Word-of-mouth and referrals have transformed from neighborly conversations to Web communications through social media channels such as blogs, Facebook and YouTube. These changes have impacted all industries and dentistry isn’t immune to these transitions.
Quality Dental Plan launches enhanced public relations efforts
October 24th 2012Quality Dental Plan (QDP), the leading in-house dental membership plan in the nation, announced the recent launch of increased public relations efforts to gain attention for its member dentists in local and national media outlets by leveraging the current emphasis on health care reform in the mainstream news media and the recent report by the U.S.
Get your team members involved in marketing
October 22nd 2012You know you need to step up your marketing game, but how? For a marketing plan to work, your team has to be on board. Staff members are a huge part of internal marketing, from the way they greet patients to what they say to patients while they’re in the chair. Make sure the message they’re sending patients is consistent. Take the time to meet with them on a regular basis to keep them up to date on the latest marketing initiatives and to get them excited about the possibilities.
This week's best small business links
October 5th 2012We go through leading small business journals and websites so you don't have to. Check out this week's best small business links... The small business issue the candidates are not talking about With talk of healthcare and tax cuts the real question is: What about capital?
From the Office Manager’s Desk: 7 ways to get the most out of Halloween
October 2nd 2012Halloween is my favorite holiday. Kids costumes at trick-or-treat, pumpkin carving and, of course, loads of candy! There are all sorts of delightful opportunities for dental practice marketing in October. So, if you’re looking for ideas to have fun and market your practice at the same time, don’t be afraid to...