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Kevin Henry was formerly the group editorial director for Advanstar Dental Media and has more than 15 years of experience in the dental publications field. You can follow him on Twitter (@kgh23).
It is estimated that 100 million people watch at least one video online every day. Also, it's been estimated that 90 percent of consumers say that a video helps them make their purchase when they are doing ressearch.
With these numbers in mind, we talked to John Trefry of 4WT Media, who partners with Dental Products Report and Dental Practice Manamgement on several projects each year. We wanted to ask John why you should be using video on your Web site to draw in potential customers and further connect with the ones you already have.
4WT Media, a next-generation production company, specializing in creating high impact video content for the dental industry. 4WT has a proven track record as the premier video partner for Dental Products Report and created content for some of the most exciting companies in the dental market. Whether it’s generating leads, increasing sales or reaching new customers, 4WT clients have come to consistently expect top quality content that moves the needle where it counts.For more information about how 4WT can help you create compelling content for the dental market, visit dental.4wtmedia.com.
Click below to watch our video interview...