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Justin Morgan is The Dental Marketing Guy. He offers SEO to dentists and helps them create stories which promote their dental practice in a way that builds trust, increasing case acceptance, and creating meaningful relationships between patients and dentists through content-driven experiences.
Three simple steps to simplify SEO for practice success. Do you prefer practicing dentistry over worrying about SEO? If you’re like most dentists, building links is a task that you’d love to avoid.
Do you prefer practicing dentistry over worrying about SEO? If you’re like most dentists, building links is a task that you’d love to avoid.
In this post, I will share with you several tips that you can use to make sure that your articles make it to the top and get as many links as possible.
So, how can you create content that is a link magnet?
Continue to the next page to see the three steps.
Publish original research
Internet marketers love data as they can use it to test and back up their theories. It is no surprise therefore that you can get hundreds of links by publishing original data and research.
Original data and research naturally attract links. Whenever individuals are writing about a certain topic of your research, they will probably refer to your research and use your data, as long as the research is trustworthy, and its results are presented in an authoritative and non-promotional way.
Share strong opinions
Whether you refer to it as a think piece, an opinion piece or just a rant, boldly sharing it can earn you some links-even if you are writing about a topic that you hate.
If you are going to publish a controversial piece, always make sure that you back it up with data or any other supporting evidence, for instance, patents, quotes or statistics, etc.
While a little controversy can be good for your dental SEO, it should only be done in small doses, and you should never do it in a mean, unfair or hateful manner, to the extent that it reflects poorly on your brand. You can be critical and offer a different opinion without having to resort to ad hominem attacks.
Curate amazing content
You can turn your own content-or the content that other individuals have created- into completely new forms of content. Normally, these curated pieces come in the form of “best articles of the year”, “top stories” or “week in review”.
While curated content pieces may never attract thousands of editorial links, they will still add some value and help with discovery. Each time you create an internal link to your page, you are driving users to that page.
Linking to your own content can also help in telling Google that the page is authoritative and important. This can help in improving your ranking, especially for organic search results.
You can also curate content which has already been published in other sites (or mix the content with your own content).
Apart from having link value, this kind of content also improves relationships. People like it when others highlight their content-particularly if it is a “best of the year” article.
Those individuals may also help in promoting your content in their own networks, and this will lead to more individuals discovering your brand. You may also get a link or several of them out of this down the road.
Infographics are extremely time sensitive, and therefore you will need a good designer to pull it off. When an infographic is well designed, it is worth every penny.
By providing resources for learning, your dental practice will be viewed as an authority by Google, and they’ll have no choice but to lift your search engine results.