Rugby players get teeth replaced with bottle openers

May 26, 2015

Rugby players are a carousing type who appreciate a good time, and one beer company is making it even easier for several players to enjoy the revelry.

Rugby players are a carousing type who appreciate a good time, and one beer company is making it even easier for several players to enjoy the revelry.

Salta, a Argentine beer company that sponsors of the country's rugby union, decided to give back to the hard-hitting community by offering dental surgery to players to repair broken teeth. However, the dental repairs took a strange turn when the damaged dentition was replaced with beer-bottle openers. 

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 "We decided to give rugby players back the teeth they had lost in battle," Salta Beer told the Daily Mail. "But we weren't going to give them a simple tooth back, we developed a unique dental implant; a specially designed tooth to open beer."

Although the new bottle-opening teeth seemed like the must just be a fictitious marketing gimmick, the stunt was turned into a commercial that showed footage of the players actually undergoing dental surgery to receive their new beverage-opening implants. The best part? The bottle-opening teeth actually work.

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Watch the commercial below:

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