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Jana Berghoff, RDH, FAADOM, has managed a diverse selection of dental offices including general/family, dental X-ray facilities, TMJ/facial pain clinics and cosmetic. Seeing the need for experienced clinical staff in computer training, she became a trainer for Patterson Dental. After training close to 500 dental offices, she is now the technology marketing manager with Patterson Dental. Reach her at email@example.com.
With the New Year underway, many people are discussing their New Year’s resolutions and ways to improve themselves. This is also a great time for a dental practice to take a look at the areas they can improve the most. For many, 2015 can be the year of improving an office’s marketing efforts and truly connect with its patients.
But how easy can marketing really be? The good news is that with today’s dental marketing software options, there is a long list of practice-building tasks you can achieve in very little time, or even better, put on autopilot. Here are some options:
Use eNewsletters to promote elective services. Sure, patients come in the door for regular cleanings and checkups, but do they know about the additional services the practice can provide? If Invisalign, CEREC restorations, mouthguards, Botox, or any other elective service is offered, let patients know with an eNewsletter. A good practice marketing software will provide you with ready-to-send templates so there’s very little work to do to customize a version just for the practice. You can even take advantage of pre-built marketing plans for the next six months. So if a new service, technology or financing program is being added in 2015, it will be simple to let patients know.
Collect patient reviews to boost your web presence. All you have to do to increase the number of online patient reviews is ask, and asking is a lot easier than you might think. Marketing software can automatically email patients after their appointments and prompt them to rate their experience and share feedback about the office on sites including Google, Yahoo!, Yelp, Citysearch and other search engines. You can even tailor your program with a short survey to collect patients’ thoughts on specific aspects of their experiences. Not only does this build an online presence, it gives you the information you need to make the practice even better.
Connect with patients more personally and effectively. How much time would it take for staff members to send birthday and holiday cards to patients? If you do it the old-fashioned way, the answer is a lot! But this is one more task that can be handled quickly with practice marketing software. You have options to send both email and printed cards to patients for special occasions.
And for everyday communications like appointment reminders and post-operative instructions, software can automatically send patients the information they need, according to their preferred medium. A practice can easily text, email, make an automated phone call, or send printed information to patients.
Make your practice easier to find online.Search engine optimization is a topic that can strike fear in the hearts of the uninitiated, but well-designed dental software can do the hard work for you by creating an optimized microsite that gets you great visibility on the top search engines.
These are just four ways that dental marketing software can help grow any practice in the new year, but there are many more. Take a look at the options that are available to you. You will likely find that there are powerful and affordable tools just a few clicks away.