• Best Practices New Normal
  • Digital Dentistry
  • Data Security
  • Implants
  • Catapult Education
  • COVID-19
  • Digital Imaging
  • Laser Dentistry
  • Restorative Dentistry
  • Cosmetic Dentistry
  • Periodontics
  • Oral Care
  • Evaluating Dental Materials
  • Cement and Adhesives
  • Equipment & Supplies
  • Ergonomics
  • Products
  • Dentures
  • Infection Control
  • Orthodontics
  • Technology
  • Techniques
  • Materials
  • Emerging Research
  • Pediatric Dentistry
  • Endodontics
  • Oral-Systemic Health

7 Steps to Creating Dental Practice Videos

Article

Online videos are quickly becoming a powerful influence on consumers today. Why? Video is incredibly engaging. According to research published by Atlas, video is six times more effective than print or online promotions.

Online videos are quickly becoming a powerful influence on consumers today. Why? Video is incredibly engaging. According to research published by Atlas, video is six times more effective than print or online promotions.

Even better, producing a video doesn’t cost much, if anything at all, making it a terrific tool for dentists. Think it sounds difficult? Producing and uploading videos can actually be quite simple.

More from Naomi Cooper: How to "no" your way to dental marketing success

Here are seven steps to creating videos for your dental practice:

Choose a device

Most smartphones today are well-equipped to shoot quality video. You can also use handheld devices, such as a GoPro. If you have a newer computer or laptop, there likely is a built-in camera perfect for shooting a video from your desk.

Eye on the target

Keep in mind the videos are targeted to patients so the topics need to be of interest to patients and, most importantly, is stated in nonclinical, easy-to-understand, layperson’s terms. Also, keep the content short and sweet. Most videos should be less than 60 seconds in duration for maximum engagement.

Trending article: Top tips for designing a modern dental practice website

Subject matter rules

Good topics include a tour of the practice, a welcome message from the dentist, descriptions of common procedures, aftercare instructions and answers to patients’ frequently asked questions. Also consider shooting “get-to-know-the-staff” videos, as well as patient testimonials, but, if you go that route, be sure to get a written release from anyone featured before publishing the video online.

Location, location, location

Pick a quiet part of the practice to shoot the video. Make sure there is good lighting and acoustics and that the area is as free from distraction and background noise as possible.

Dress up

Be sure to wear a nice solid color that will “pop.” Stay away from stark white or busy patterns, which tend to translate poorly on camera. Men can wear a dress shirt (tie optional), and women a blouse or sweater. Do not wear scrubs or lab coats. Remember, the point is to be welcoming and professional not intimidating and clinical.

Related reading: The top 5 reasons your practice should communicate with video

Take your time

Practice makes perfect. Shoot a few takes before deciding on the best version to use. Remember to speak slowly and avoid any overly technical dental jargon patients may not understand.

Make it viral

This is the most important step! Upload the finished product to all online platforms, including the dental practice website, blog, YouTube channel and all social media and online review profiles. This way, the video has a chance to be seen and shared by as many current and prospective patients as possible.

Not only are online videos important for patient engagement, but they contribute to the dental practice’s SEO strategy. Remember, Google owns YouTube. Search engines favor original content, making video highly valuable in terms of increasing the overall online visibility of the practice.

Related reading: Unlocking the power of video to reach your dental customers

Creating dental practice videos is a powerful yet cost-effective way of promoting the practice online. Give prospective patients a behind-the scenes-glimpse into what the dental practice is all about, and stay connected with current patients in an engaging way. Keep the videos fun. Keep them professional. And most of all, keep creating online momentum for your dental practice. 

 

About the author

Naomi Cooper is president and founder of Minoa Marketing and serves as chief marketing consultant for Pride Institute. She is a respected dental marketing consultant, author, speaker and opinion leader who coteaches Pride’s marketing course, The New Rules of Dental Marketing. She can be reached at naomi@minoamarketing.com and blogs regularly at minoamarketing.com. Follow her on Twitter (@naomi_cooper) or “like” Minoa Marketing on Facebook at fb.com/minoamarketing. For information on upcoming courses, call 800-925-2600 or visit prideinstitute.com.

 

Related Videos
Mastermind – Episode 35 – Finding Strength in Our Differences
The Uptime Health Story: An Interview with Uptime Health CEO and Co-Founder Jinesh Patel
Mastermind – Episode 34: Proactive Dentistry, Diagnostics, and Early Detection
2024 Dental Products Report Spring Selection Bracket Reveal Video
Process of Care Workflow and Repairing Early Caries with Guided Enamel Remineralization
Addressing Unmet Needs in Early Childhood Oral Care - an interview with Ashlet Lerman, DDS
Mastermind Episode 33 – Charting the Course for the Future of Dentistry
CDS 2024 Midwinter Meeting – Interview with Debbie Zafiropoulos, who discusses a trio of new infection control products from Armis Biopharma.
2024 Chicago Dental Society Midwinter Meeting – Interview with Peter Maroon, business development and sales lead at Spectrum Solutions® on the new salivary diagnostic test, SimplyPERIO.
CDS 2024: Ivoclar's e.max ZirCAD Prime Blocks with Shashi Singhal, BDS, MS
Related Content
© 2024 MJH Life Sciences

All rights reserved.