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This new virtual focus group will enable groups launching products or rebranding to gain key marketing insights from dental professionals.
Brand marketing agency Ross Communications Group has announced the launch of a new virtual focus group called the Virtual Dental Team (VDT). VDT aims to provide dental teams with actionable insights based on a “voice of the customer” perspective, according to a press release from Ross Communications.
“Obtaining and evaluating potential end-user insights regarding workflow and product adoption is critical for ensuring a successful dental industry launch of rebrand,” President of Ross Communications and founder of VDT, Mark Ross says in the press release. “Focus groups are an effective way to evaluate and validate the branding, positioning, and features of a dental product or service. Unfortunately, traditional focus groups can be cost-prohibitive and complicated.”
VDT comes in with virtual focus groups comprised of various configurations of dental professionals, including dental service organization members, private practice owners, specialists, hygienists, and more. VDT is virtual and customizable, making it scalable to the product or service being advertised market needs. These groups are said to provide key insights to improve messaging and inform pain points to boost sales. VDT is designed to help groups learn about key features to boost branding, including workflow impact, design, functionality, identity, and more.
The experience of these focus groups will provide the necessary information to boost both product launches and rebrands, aided by the expertise of the VDT advisory board which contains owner and founder of Ventriello Communications, Michael Ventriello, and President and CEO of Scarlett Consulting International, Dr Margaret Scarlett.
“No other marketing solution focuses on the full potential of incorporating the dental team as part of a given product or service launch,” Dr Scarlett says in the press release. To learn more about VDT, visit their website or contact Mark Ross at Mark@RossCommGrp.com.