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Lisa Newburger, a master's level social worker supervisor, helps audiences find humor in talking about tough topics. Her "in-your-face" style of presentations and writing will make you smile or just shock you into taking some action. Either way, she is very effective at empowering others to reach their goals and feel better about themselves. Her entertaining workshops are available for national and international audiences. Writing for the dental industry since 2010, she uses an alterego (Diana Directive) to illustrate her points in a sarcastic but effective way. Presentations can be scheduled by contacting Lisa at www.discussdirectives.com/dental.html.
Utilize some of these strategies to keep your practice's doors swinging open.
The age-old question comes up: what exactly can you do to grow your business, help more people and make more money? It sounds callous, particularly as my most recent articles dealt with the ethics of upselling services and increasing revenue, but this is a different issue. You’re running a business. I don’t have any ethical issues looking at how to increase the volume of patients coming through your doors. This is business development that will impact your bottom line and keep your doors swinging open.
Here are 16 things you can do:
The ideas are endless. Sit down with your staff and brainstorm. My money says your staff will have incredible ideas on how to bring in business. What about a referral incentive for new patients referred by your staff? Your staff needs to be brought to the table regarding marketing and gaining more patients. If you make it worth their while, I guarantee you’ll see results. This is a team approach to increasing your patient load. Be creative and have fun! Remember that you have a team-and they have you.
Email me at email@example.com with your creative ideas on what you’ve done to increase the number of new patients who walk into your office.