Top 5 reasons dentists should get social

November 2, 2013
Renee Knight
Issue 11

Are you using social media to promote your dental practice? If not, here are 5 reasons you should be.

Are you using social media to promote your dental practice? If not, here are 5 reasons you should be.

1. Your patients are into social mediaSocial media is a great way to connect with current and potential patients outside of your practice. Many of your patients are already on Twitter, Facebook and Google+, sharing and posting with their friends-so you should be there interacting and sharing practice updates, too.

2. It’s a great marketing tool

Just finished a successful, complex cosmetic case? Share before-and-after photos on Facebook and tag the patient (with permission of course). Tweet about special promotions. Use social media as another marketing tool to get the word out about the great things you’re doing at your practice.

3. You can interact with your community on a different levelSocial media is all about engagement and connecting. It gives you the opportunity to share practice updates and photos, as well as interact with patients and community members. It also enables patients to share those updates with their friends and followers, expanding your reach.  

4. It’s cost-effective

Not only does social media put you in front of your patients outside of the office, it does it for free!

5. Use it as a leadership opportunity

If you’re serious about using social media to your advantage, someone has to manage it. A static Facebook page or Twitter account won’t do you much good. Assign social media management to someone in your office. It’s a great leadership opportunity for a team member who has an interest in marketing and patient engagement.