3 Marketing Principles to Increase Revenue
March 19th 2020An effective marketing plan uses best-in-class, automated patient engagement systems. But mastering the 3 principles of marketing - web and online marketing, reputation management, and patient relationship management - is the key to successful marketing. This eBook provides a high-level overview of websites that wow, the power of patients' opinions, and keeping your patients coming back!
What Spaceflight and Mountaineering Have in Common
September 20th 2017Most people will never travel to space or climb Mt. Everest, but Scott Parazynski, M.D., accomplished both. In this clip, he connects the dots between the two endeavors to reveal how they are alike. Continue to hear what spaceflight and mountaineering have in common.
5 Ways to Make Your Orthodontic Practice Gen-Z Friendly
September 11th 2017Generation Z, the demographic that is currently in their adolescence, is defined by an extensive use of technology and social media. A big part of your business relies on keeping them content in your practice. Maria Bailey, author of Millennial Moms and founder of MomTV.com, knows exactly how to get this done. Continue below to watch or read a segment of her interview with DMD.
Ask an Expert: Dealing with Internal Discrimination Complaints
July 24th 2017The fourth annual Dykema conference was crawling with knowledgeable lawyers, dental professionals and entrepreneurs looking to share their knowledge about Dental Service Organizations. Arlene Steinfield, senior counsel JD specializing in labor employment law, met with DMD to talk about her area of expertise and under what circumstances she works with DSOs. Watch or read below to learn more about how to deal with internal discrimination complaints.
What Relationships Mean in Dentistry
July 13th 2017Robert Pick, D.D.S., M.S., is the principal of Progressive Periodontics & Implants, as well as the dental consulting firm, the Pick Group. Pick has made his career in dentistry by becoming a dental entrepreneur. As a result, he has learned a few lessons along the way. In this clip, Pick explains why relationships are everything in building a practice. Watch or read below to continue.
Growing Your Practice with DSOs
July 7th 2017When acquiring multiple practices, dentists traditionally rely on private equity firms and landing gigs with large companies. At the Dykema conference in June, David Lopez, an entrepreneur and president of Tralongo, told DMD this system needs a facelift. Watch or read below about how Tralongo is changing the game for multiple-practice ownership.
The Biggest Challenge Today for Orthodontists
July 6th 2017Chris Bentson is a partner at Bentson Copple & Associates, a consulting firm that specializes in orthodontics. When it comes down to the industry's modern-day challenges, Bentson understands the details of consolidation and converting a practice to digital. Watch or read below to find out what Bentson says orthodontists should focus on.
The Best Wisdom Teeth Anesthesia Videos on the Internet
June 28th 2017They laughed, they cried, they became Internet famous. Between the fluctuating emotions and absurd utterances, everyone loves a good post-wisdom teeth surgery video, and it's easy to see why. DMD put together a definitive ranking of YouTube's most hilarious anesthesia reactions for your viewing pleasure, so scroll down to enjoy.
Careful What You Post: Social Media and HIPAA Compliance
June 27th 2017Posting a picture of your smiling patients on your practice's social media accounts may seem benign, but according to our experts, you could be in violation of HIPAA standards. Under HIPAA's stipulations, social media is treated the same as any other form of public record, so written consent to use patient images is a must. To learn more about HIPAA requirements and how to protect yourself from legal trouble, watch or read what Rita Zamora and Brian Colao advise.
Real Estate Considerations for DSOs and Practices
June 23rd 2017Dykema, a law firm offering practical, results-oriented counsel to Dental Service Organizations (DSOs), holds its fourth annual conference in New Orleans June 15 to 16. Litigation attorney Brian Colao sat down with DMD to discuss real estate considerations for dental professionals ranging from DSOs to sole practitioners. Watch or read below to see what Colao advises.
For Improved Patient Care, Consider a DSO
June 21st 2017Dental Service Organizations (DSOs) may be gaining new popularity, but many dentists remain skeptical about joining one. Heidi Ardnt, a dental hygienist and owner of Enhanced Hygiene, provided some insight at the fourth annual Dykema conference for those on the fence about utilizing DSO services. Watch or read below to see what Ardnt has to say.