Are Your Dental Practice's Marketing Efforts Paying Off?
March 7th 2017Do you feel like you're paying too much in acquisition costs to bring in new patients and retain old patients in your dental practice? You might be, but you won't know for sure unless you're tracking your return on investment, says Blair Drenner, vice president of strategic business development at eRelevance Corporation. In this clip, he explains where your efforts should be focused and how you should be tracking them.
Setting Priorities: An Essential Dental Leadership Skill
March 6th 2017According to Tim Sawyer, president of Crystal Clear Digital Marketing, prioritizing the procedures that drive the most revenue in a dental practice is a problem for the practice leader, the dentist, to solve. This process begins with delegating anything that the dentist his or herself doesn't need to do. Then, it's a matter of fitting everything else that goes on in the practice around those core procedures.
When Should a Dentist Relocate their Practice?
March 2nd 2017Brandy Keck is a Brockerage Liaison at Carr Healthcare Realty. In this clip, Keck discusses the considerations that must be made before a dentist decides to relocate their practice. It might make sense, Keck says, if the price of relocation can be offset by increased productivity, or increase the potential sale value of the practice down the line. Landlords, Keck says, also sometimes offer dentists generous tenant-improvement allowances.
Getting the Most Profit out of a Dentist's Schedule
March 1st 2017According to Tim Sawyer, president of Crystal Clear Digital Marketing, prioritizing the right procedures in a dental practice is key to being profitable. In order to do that, dentists need to ask themselves what they can competitively offer in their market, whether that's Botox, Invisalign or sleep treatments. Then, dentists need to fill their schedules with those higher-profit-margin procedures or treatments.
Fix Your Marketing Message to Keep Dental Patients Engaged
February 28th 2017Maybe you're having a difficult time keeping patients engaged with your dental practice. Maybe they're coming in once for an emergency procedure, then you aren't seeing them again years. It's possible that the issue is their commitment to oral health. Or it could be that your marketing efforts aren't effective. Blair Drenner, vice president of strategic business development at eRelevance Corporation, talks about refining your marketing message to keep your patients coming back.
Is It Better for a Dentist to Buy or Lease Practice Space?
February 27th 2017Brandy Keck is a Brockerage Liaison at Carr Healthcare Realty. In this clip, Keck discusses one of the questions she most often gets from dentists: Is it better to buy or lease space? There is no stock answer, Keck says. The appropriate course of action depends on specific circumstances for each dentist. Here's an overview of what those circumstances are.
Anyone Can Aspire to Be a Leader
February 24th 2017Leadership is an ability that some people believe dentists are naturally born with. According to Amy Morgan, CEO and owner of Pride Institute, this is a misnomer. She expressed that no matter what your personality style is, anyone can and should aspire to be a leader.
Getting Dental Patients to Leave Positive Online Reviews
February 23rd 2017According to Tim Sawyer, president of Crystal Clear Digital Marketing, solving the problem of insufficient patient reviews is a matter of improving your leadership skills. It's up to you as the leader of your dental practice to establish procedures that will channel patients toward sharing their positive experiences on their web. Creating these procedures is easily accomplished with the help of modern technology.
Research Your Real Estate Market Before Negotiating on a Dental Practice
February 21st 2017There are so many important nuances to the negotiation of any dental practice lease or purchase. According to Brandy Keck, a Brockerage Liaison at Carr Healthcare Realty, it is imperative that dentists do their due diligence. This puts them in a powerful position when dealing with a potential landlord or seller. It also helps to avoid creating the uncomfortable experience of undercutting a landlord or seller with a lowball offer.
The Common Cash Flow Mistakes Dentists Make
February 20th 2017Kerry Straine, CPBA, is the CEO and President of Straine Consulting. In this video clip, he reviews the common cash flow mistakes he sees dentists making today. They include not having a formal budget in place for the year ahead, and not having a clear understanding of how much dentists will take from the practice in terms of profit. Straine provides effective approaches to resolve these issues.
You're Ready to Buy Dental Practice Real Estate. Now What?
February 16th 2017Maybe you're a dentist who has finally decided to go into private practice. In terms of where you want your practice to be located, you've settled on a city or town, but not the property. According to Brandy Keck, a Brockerage Liaison at Carr Healthcare Realty, now is the right time to get a practice real estate broker involved. Do not go it alone when faced with the stresses of negotiating a lease or purchase.
Marketing Strategies That Make Dental Practices Thrive
February 15th 2017Time and time again, social media and email marketing have proven to be effective ways of bringing in new dental patients and staying connected with your existing patient base. In this video interview, Tim Sawyer, president of Crystal Clear Digital Marketing, discusses strategies for email and social media that produce results. The key, he explains, is targeting your message on both platforms to the precise audience you're trying to attract.
Know Your Dental Market Before Buying Practice Real Estate
February 14th 2017Brandy Keck is a Brockerage Liaison at Carr Healthcare Realty. In this clip, Keck discusses what market factors a dentist needs to understand before purchasing practice real estate. Often, Keck says, her company will recommend that dentists work with a demographics firm to understand the demand for dentistry in their respective markets. Other important factors include proximity to other types of dentists, as well as population-to-dentists ratio.
Creating a Strong Benefits Package for Your Dental Practice
February 13th 2017Randy Fine, LUTCF, present of Robert Fine Associates, discusses how dentists should offer a generous benefits package to retain talent in their practices. Fine explains that though there may be some sticker shock in the beginning about providing a 401-K or other attractive offerings to staff members, these benefits will keep morale high and keep the competition out. It will also save you the trouble of having to replace and retrain employees, which can cost you time and money.
How To Bring In New Dental Patients From the Internet
January 31st 2017Tim Sawyer, president of Crystal Clear Digital Marketing, discusses how methods of attracting new dental patients to practices are evolving. SEO is still the dominant force at play, he says, however, social media is gaining strength.
Taking a Fresh Look at Occlusion Issues in Dentistry
January 4th 2017Jim McKee, DDS, is a dentist in private practice. He's also a Visiting Faculty member with Piper Education and Research Center, where he teaches on subjects such as occlusion and the clinical referral process. In this video clip, he discusses how to take a fresh look at occlusion issues in dental patients.