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Principles of effective direct mail, Part I
March 21st 2012Direct mail marketing has long been an accepted means for image-consciously, yet cost-effectively promoting ones practice. Its popularity lies in the fact that it offers a focused and controlled method for sharing information about your practice with selected members of your community. Properly implemented, direct mail marketing can mean a steady inflow of new patients, which, by adding to your existing patient base, also increases the success of your internal marketing efforts.
Raise the bar on customer service
March 21st 2012Every dental practice engages in some degree of customer service in order to stay in business. However, in some offices the focus on customer service takes a back seat to the focus on clinical skill. The thinking might go something like this: “Patients come here to get dental work, not to talk about how their weekend went.”
Roland DGA strengthens marketing and product management organization
March 21st 2012Irvine, Calif., July 19, 2011 -Roland DGA Corp. has announced several promotions and new additions to its product management and marketing teams that further strengthen its support for its core product offerings while also positioning the company for growth within new vertical market segments. Andrew Oransky, Director of Marketing and Product Management
Legacy Labs: Pittman Dental Lab
March 21st 2012It’s been said that death and taxes are certainties of life. Add change to that list. A new generation of dental lab operators are adapting to trends in the industry that include incorporating new technologies, using different methods of marketing, and coping with downward price pressures from overseas.
Paperless makes for less stress
March 21st 2012Doctors Allen and Kelly Smudde of Valencia, CA-based Smudde Dental decided to go paperless in 2007. The improvement in efficiency for the 6,000-patient practice has been noticeable. The same patient exam that used to take between one and a half hours to two hours now takes 45 minutes.
5 reasons to buy: Ultraviolet protection
March 21st 2012VIOlight prevents cross-contamination of bacteria from one toothbrush to another and from airborne bathroom germs caused by sneezing, coughing or toilet flushing. Conveniently sanitizes up to four toothbrushes at one time. The UV bulb lasts more than 2,000 hours and only needs replaced every one or two years, depending on use.
Mobile dentist runs practice with Bento for iPhone
March 21st 2012Dentist Bia Kunze had a simple idea: If you can't make it to the dentist, the dentist will come to you. Kunze is a mobile dentist in Brazil, treating house or hospital-bound patients in and around the city of Curitiba. To manage her practice on the go, she uses Bento for iPhone.
Ready to go, unsure where to start
March 21st 2012With so much technology out there, which practice systems get first dibs? I recommend approaching your technology integration efforts as a puzzle, with each system acting as a piece that needs to fit into an overall strategy so that, when the puzzle is complete-and individual products selected-it reflects the right picture for your practice. The systems to evaluate are:
Marketing Insider: Success with web-based marketing, Part II
March 21st 2012In this Article we tackle the second key to a successful website, namely, attracting the visitor. Before your website can encourage patients to visit your office, they first must find your website. For this to happen, you need to position yourself so that, when people and businesses in your community are searching for dental care, it's your website, or a page within your site, that they find. Access Paths