Top 5 reasons why your dental practice needs a website

May 17, 2012

America undeniably loves the Internet. More than 180 million Americans use the Internet at least once a month. Close to 80 percent of Americans use the Internet to search for health information, and among them, 54 percent specifically look for healthcare providers. Given these statistics, it’s no surprise that there are over 11 million Internet searches for dentists within a given month. 1. Your Practice is Open to the World 24/7, 365 Days a Year

America undeniably loves the Internet. More than 180 million Americans use the Internet at least once a month. Close to 80 percent of Americans use the Internet to search for health information, and among them, 54 percent specifically look for healthcare providers.

Given these statistics, it’s no surprise that there are over 11 million Internet searches for dentists within a given month.

1. Your Practice is Open to the World 24/7, 365 Days a Year

Your office is open from 8-5, Monday through Friday, but your website is your 24 hour store front. Your current and prospective dental patients lead busy lives. Having the ability to schedule appointments, submit questions and learn more about your practice online extends convenience to dental office staff and patients alike.

2. It’s Your Online Brochure and Referral Program

Print material takes time and money to maintain, but website updates can take as little as five minutes. In addition, you can integrate review and social media sites like Google Places, Yelp, Facebook and Twitter, which allow prospective patients to read what current patients are saying about your practice.

Watch the video and learn how to get your dental practice on Google Places

3. Your Image – The Digital Waiting Room

The thoughtfulness you put into your dental office design can be extended to your website with significantly less effort. The design and function of your website should inspire the same confidence in you as it does when patients walk into your waiting room. Thinking of your website as your digital dental office is especially important when attracting new patients.

4. Customer Service

Information availability can have a significant impact on patients’ likelihood to visit a particular practice. One of the easiest ways to extend excellent customer service is to answer relevant questions before they are asked, and there is no better vehicle for this than your website!

Keeping your practice’s website content current and relevant educates the public about your practice, projects a culture of transparency and delivers the information your patients are most likely to require – saving both patients and your office staff a phone call.

5.  Gather Information and Generating Leads

A website that is properly optimized with Searching Engine Optimization (SEO) ensures you achieve the highest possible rankings when prospective patients perform online searches.

About e2e Dental

e2e Dental has created Turnkey Dentist, an easy-to-use website builder, to take the guesswork out of website production for dental practices. TurnKey Dentist allows even non-technical users to create their own customer-facing websites cost-effectively and fast. e2e Dental is the only solutions provider that brings in live and local demographic data and dynamic features including Search Engine Optimization (SEO), Twitter and Facebook to the website template. As features evolve, the websites are kept up to date.