Author | Dr. Stuart Auerbach


Try a New Year’s revolution for your practice

January 18, 2013

What you need to know for a successful 2013.

Know the laws before using social couponing as a means for dental marketing

May 17, 2012

Today, the consumer is always looking for, and sometimes even expecting, a good deal when it comes to purchasing products and services. This mindset has helped to fuel the growth of companies such as Groupon (social coupons) and LivingSocial (social commerce). Currently, Groupon totes over 50 million subscribers with close to half of those being in North America, while LivingSocial has a total user base of nearly 46 million with 34 million of those in the United States. 

Gotcha! The IRS nabs another

March 21, 2012

We are constantly reminded that our federal government is in debt. There is over $14 trillion in national debt, or over $128,000 per taxpayer. The federal budget deficit is in excess of $1.3 trillion. Our government is trying to close that deficit and has charged IRS with the task of enforcing the existing tax code.  

Deal or no deal?

March 21, 2012

Dental practice management software has become ubiquitous. Most practices today are computerized at some level, whether they are using computers simply as an internet portal or facilitating the completely paperless office. Dental practice management software is useful on a daily basis in addition to becoming increasingly critical in the evaluation of a purchase opportunity. Here’s how.