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Ask Amy: Before you write that check
March 21st 2012It never fails to amaze me how many dentists have purchased “stuff” for their practice, only to have an important piece of “must-have” technology gathering dust several weeks (or months) later for lack of use. Even in this challenging economy technology purchases are still being made, although many dentists and teams appear much more cynical when it comes to silver bullet promises or fairy tale hopes for results.
Are you ready for the next wave in dentistry?
March 21st 2012The history of the public's perception of dentistry may be viewed as consisting of three waves. I like to describe the first wave with the term "Feel Well Dentistry." During this wave, dentists were perceived as first and foremost who to call to get you out of tooth pain.
Marketing Insider: Emergent opportunity
March 21st 2012With the economic prosperity of the eighties, and advances in esthetic dentistry and technology, many dentists became of the opinion that treating new patient emergencies was a waste of the dentist’s and team’s time. Symptomatic of this is what one heard when calling such a dental practice after hours: “If you are a patient of record with an extreme dental emergency you may call xxx-yyy-zzzz.” New patients were deliberately discouraged from calling.
Applying Eaglesoft .16 in your practice
March 21st 2012Information provided by Patterson With a focus on increasing everyday efficiency, Eaglesoft 16 Practice Management Software was created based on customer feedback and is designed to be intuitive and easy to use, giving each member of the dental team the power to do more in less time. Patterson Dental’s latest version of its integrated dental software comes with a new look, greater functionality and enhanced adaptability.
Marketing Insider: The e-volution will not be televised
March 21st 20122009 was a year filled with opportunity and challenge (more of the latter than some may have preferred). As the pace of change continues to accelerate, we should expect no shortage of challenge and opportunity in 2010. Much of this opportunity for growth will continue to be found online, specifically, in the area of reputation management. The challenge will lay largely in trying to keep up without being distracted from what you find fulfilling and profitable.
Choosing the best banking solutions for your practice
March 21st 2012It seems as though just a few years ago, business banking was pretty simple and straightforward. The typical dental practice had checking and savings accounts, and patients paid by cash, check or insurance. Then along came a dizzying array of bank offerings – credit products, online banking, cash sweeps and a myriad of other services.
Special Report: Bringing vision into sharp focus
March 21st 2012When hygienist Nikki Hayes called out “You guys have all gotta get down here and see this,” over the headset intercom system used by the staff at DPR Technology Editor Dr. John Flucke’s Lee’s Summit, Mo. practice, it sent everyone running. What they saw did not disappoint.
Study: Educated, working class live with less pain
March 21st 2012It comes as no surprise that people living in lower income areas don't often visit the dentist or receive preventative care because health care is less accessible and health insurance is not always available to those with low wage jobs. From educational attainment to safety to public health, residents in America's poorest neighborhoods are so often found to be at a disadvantage. And now according to a new study, they're also much more likely to be in physical pain.
Does franchise dentistry make sense in this economy?
March 21st 2012It’s difficult to discuss dental franchises or corporately managed dental practices without inciting passionate opinions from all sides. The independent, sole practitioner model seems so ingrained in the dental industry psyche that those offering alternative models are often subject to, at worst, demonization as dental “mills” focused on profits instead of patients.
PracticeWorks selects Learn.com to provide product training
March 21st 2012Learn.com®, the Knowledge Platform(TM) company, today announced that PracticeWorks Systems, LLC, headquartered in Atlanta, Georgia, the exclusive maker of KODAK Dental Systems for dental professionals nationwide, has selected the company's knowledge platform to provide product training to their customers and deploy learning and development curriculums for their internal staff.
Principles of effective direct mail, Part II
March 21st 2012In our last Issue, we introduced and discussed the components of a successful direct mail campaign, included a Planning Checklist, and shared some of the more profitable target audiences, going into some detail about the pros and cons of targeting new residents.
Marketing Insider: Success with Web-based marketing Part I
March 21st 2012Value Defined? We all want and deserve to receive value for our investment. Value can mean different things to different people. One might value getting his or her website up and running quickly, while another might be more exacting and patient. One practice might value appearance more highly than function. Still another might prefer quantity over quality of website visitors. Whatever your preferences, know what constitutes reasonable expectations, not only from your finished* product, but also from the process.
Appraising the Dental Practice Appraisal Methodology
March 21st 2012I recently attended a Transitions Seminar presented by a well known dental advisor. The presenter was an attorney and has spent a significant number of years dealing with dentists as well as with other professionals advising them on wealth management, practice management and transition strategies.