Author | Danny Bobrow, MBA

Articles

Want to increase your net? Cast a broader one!

November 16, 2012

As the distinction between oral and overall health continues to blur, the opportunity to develop patient referral sources from both within and outside of dentistry continues to expand. Referrals from health professionals outside dentistry

Marketing Insider: Be a collaborator

March 21, 2012

For those Baby Boomers (and older) the term is largely pejorative, owing to its association with those who aided the Axis Powers during World War II. But there is another side to the collaboration coin. It is synonymous with team work. 

Communicating with patients of Record, Part II

March 21, 2012

No self respecting discussion about communicating with patients of record would be complete without including social networking. Here are a few statistical tidbits, according to Socialnomics’ "Social media (is not) a fad: It is the biggest shift since the Industrial Revolution.":  

Marketing Insider: Hitting home

March 21, 2012

The concept of market segmentation has been a part of the marketing scene since long before the phrase was coined. Any time someone with something to sell (or say, for that matter), identified and spoke directly to “…a sub-set of a market made up of people or organizations with one or more characteristics that cause them to demand similar product and/or services based on qualities of those products such as price or function“* they employed a market segmentation strategy.