Practice Management

Renee Knight is a freelance writer and editor who's been covering the dental industry for 15 years. 

Articles


It is critical to show off your investments and to do so effectively. 


Tell Patients About Your Practice’s New Technology: Best Marketing Strategies

New MarTech Firm from Alatus Solutions Offers Elevated Outcome-Oriented Marketing Solutions for Dental Practices.

Merger of Dental Revolution and SmartBox Dental Produces Amplify360

Lisa Newburger, a master's level social worker supervisor, helps audiences find humor in talking about tough topics. Her "in-your-face" style of presentations and writing will make you smile or just shock you into taking some action. Either way, she is very effective at empowering others to reach their goals and feel better about themselves. Her entertaining workshops are available for national and international audiences. Writing for the dental industry since 2010, she uses an alterego (Diana Directive) to illustrate her points in a sarcastic but effective way. Presentations can be scheduled by contacting Lisa at www.discussdirectives.com/dental.html.

Do you, as a dental professional, have a brand, and do you realize how important your image is to patients and others?

What Is Your Brand?

Technology has made digital dentures a possibility. However, there are still some great things about making dentures the traditional way. Here we take a look at some of the pros and cons of each workflow.

Digital vs. Traditional Dentures: Some Pros and Cons of Both

Laura Dorr is the former executive editor of DPR's Modern Dental Network and a regular contributing author.

In the end, regardless of which platform or method of tracking referrals you use, good communication between the practices, and between the practices and the patient, is critical.

Stay Looped In: Following-up With Patients You Refer Out

Stan Goff is the Managing Editor of Dental Products Report, Dental Lab Products and Modern Hygienist. He has covered the dental industry since 1999 and can be reached at sgoff@mjhlifesciences.com.  

Solutions designed to increase patient retention and reduce no-shows help grow your practice.

5Ws* PracticeMojo 

Jayden Klippel has been helping dentists grow their practices since 2020. She studied marketing at Brigham Young University and lives in Salt Lake City, Utah working as a Content Marketing Manager for ProSites. In her free time she likes to dance and collect vinyl records.

Teledentistry served many dental practices during the COVID-19 pandemic, but it can be leveraged in a few ways beyond to serve clinicians and patients in the future.  

Leveraging Teledentistry to Draw in New Patients Beyond COVID-19 

Robert Elsenpeter is a freelance writer and frequent contributor to Dental Products Report and Dental Lab Products. He is also the author of 18 technology books, including the award-winning Green IT: Reduce Your Information System's Environmental Impact While Adding to the Bottom Line. As such, he’s particularly interested in the technological side of dentistry.

Ensuring your dental product innovations get to the market is a matter of finding the right sources and support to get started and keep going. 

How to Find the Support to get your Dental Product Innovations on the Market 

As senior brand marketing manager at ProSites, Kelli Bock is passionate about diving into the challenges facing the dental industry and how marketing, technology, and communication tools can help build patient trust and improve patient care in practices of all shapes and sizes.

A good search engine optimization strategy can bring in new patients, new business, and new profitability for the dental practice. 

Master the Secret Weapon of SEO to Attract New Patients

Videos

In just 3 short minutes, dental practice coach Mike Massotto offers some insight on how to make your dental practice shine. In this episode, Mike talks about leveraging dental technology as a marketing tool. [3 minutes]