Dental Products Report February 2019

Dental Products Report

How to look beyond marketing tactics when choosing a bonding agent

January 24, 2019

How COLTENE’S ONE COAT 7 UNIVERSAL offers one bond for all application techniques. You are going to your first dental convention. Rows and rows of booths catch your eye, but the large, splashy ones seem more exciting and more inviting. Dental ads designed by large advertising companies have the same effect. But the best marketing doesn’t necessarily represent the best materials.