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How to make an impact with your social media photos
June 14th 2012As dental practice marketing completely transforms from the simplicity of running a few ads in the Yellow Pages to the complexity of updating your website and regularly contributing to social media, photographs are becoming more and more important to your practice.
Are your patients taking advantage of you?
June 14th 2012Of course you want to help when you can. You want to be flexible and make sure all your patients get the care they need. But you also have to be careful. Most of your patients, if not all of your patients, are good people, people who need your guidance to ensure they maintain the best oral care possible. Because of that, it’s easy to let your guard down and maybe even become a little too trusting. Even though people generally are good, there are some you need to watch out for, the ones who are always looking for ways to walk away with something for nothing.
A reading list for the evolving dental team
June 12th 2012DPR editors have compiled a list of must-read books with your dental practice's management goals in mind. The concepts and ideas conveyed through each book can easily translate into your dental practice, among your staff and even your patients. #2 New York Times Best Seller: The Power of Habit: Why we do what we do in life and business
June Book Review: How to use power listening to understand and treat your patients
June 12th 2012DPR editors have compiled a list of must-read books with your dental practice's management goals in mind. The concepts and ideas conveyed through each book can easily translate into your dental practice, among your staff and even your patients.
Likeable and Henry Schein launch Likeable Dentists platform
June 11th 2012Likeable today announced the launch of Likeable Dentists, the first vertical of Likeable Local, a Facebook marketing solution for small businesses. Likeable Dentists was created in conjunction with Likeable's mission to help organizations use social media to build relationships, engage with fans and create a more likeable world.
10 ways you should never describe yourself
June 11th 2012Great marketing isn't always easy. Whether marketing yourself, your practice or a dental product, there is a fine line between messages and strategies that make you feel good and messages and strategies that make your potential patients and customers say yes to what you're offering.
Are dental price clubs misleading?
June 11th 2012Ben Popken, columnist for the personal finance blog Smart Money, points out that most dental insurance coverage plans are poor. Dental price clubs, which offer pre-negotiated lower rates to consumers, might be a better option for the uninsured or those who have maxed out their annual insurance payout.
Nicolas Weidmann promoted to head up Nobel Biocare's global marketing efforts
June 11th 2012In a move aimed to improve marketing to customers, Nobel Biocare recently announced the promotion of Nicolas Weidmann to the position of Head of Global Marketing. Weidmann had previously been the implant, guided surgery and CAD/CAM company's Head of Global Communications. He will retain responsibility for Nobel Biocare's corporate communications while also taking on worldwide marketing responsibilities. According to a press release, the company hopes to the move will increase the effectiveness of the company's marketing efforts while also making them more efficient.
Top 5 Reasons to Buy CEREC 4.0 Software featuring Sirona's Bluecam digital imaging technology
June 7th 2012CEREC 4.0 Software takes full advantage of the speed and accuracy of advanced Bluecam digital imaging technology from Sirona. Sophisticated, yet easy-to-use multiple and simultaneous restoration design capabilities enable users to work on as many restorations as they want-and at the same time.
Q+A Stanley Bergman Chairman & CEO of Henry Schein
June 7th 2012February 2009 | Dental Products Report 10 Questions: A dialogue with industry leaders to discuss what's next in dentistry Q+A Stanley Bergman Chairman & CEO of Henry Schein "During an economic downturn, serving customers is about more than just discounting prices." 01 What impact do you see the recession having on dentistry?
The Key Group releases its 2012 U.S. Dental Laboratory Market Assessment
June 4th 2012Featuring data covering material use and restoration trends in American dental laboratories, the 2012 U.S. Dental Laboratory Market Assessment and Trends Report was recently released by The Key Group. With data compiled from more than 300 U.S. laboratories, the report covers crown & bridge trends, digital technology adoption, implants, dentures and outsourcing.
Gain a steady source of referrals
May 31st 2012Health in Reach announced earlier this week that it would be merging with its largest competitor, PriceDoc. Both services offer an online platform where consumers can go to compare prices on dental services. Both companies will now operate under the Health in Reach corporate brand, and Health in Reach CEO Scott Sangster will remain in the top executive role.
Google Plus Local gets your practice found, rated and shared
May 31st 2012Google Places is out. The search engine giant announced Wednesday that it has updated its local search platform with Google Plus Local, which will interface with Zagat, in efforts to encourage interaction on their social network Google+.
And that's why you shouldn't cross the line with your patients
May 30th 2012You want to be friendly with your patients, to build a rapport that helps keep them loyal to you and your practice. What you don’t want to do is become too familiar or so comfortable with your patients that you end up taking it too far, and saying something that leaves them feeling uncomfortable and maybe even looking for a new practice.
Boost your practice by offering patient savings
May 29th 2012The recent merger between Health in Reach and PriceDoc will allow dentists and prospective patients to connect and for those prospective patients to compare prices on dental care before booking an appointment. The online platform allows dentists to offer cost-saving deals to consumers who are paying for dental care out-of-pocket.
ZocDoc CEO talks about the success of his online scheduling website for dentists
May 25th 2012During the TechCrunch Disrupt NY 2012 event earlier this week, ZocDoc CEO Cyrus Massoumi talked about the professional online booking platform for doctors and the focus point of its success: providing a solution for health care professionals.
How to maximize your lab's online presence
May 25th 2012Internet use worldwide is continually expanding as more social media sites pop up, and companies continue to expand their presence on the Web. Smartphones are getting smarter, and many people have opted to purchase tablets such as the iPad, all of which allow instant access to the Internet and a universe of Web-based apps. This activity creates opportunities but can create a multitude of challenges for those who have websites.
From the Office Manager's Desk: Tips for better dental practice guidelines
May 25th 2012For a practice to run smoothly, we office managers need to know how our dentists feel about the following types of questions and we need to be clear on what the dentist’s guidelines are for the practice. So Doctor, what is your office policy for financial arrangements? When do you feel it’s appropriate to send an account to a collections agency? How do you want your emergency patients scheduled?
What an angry patient can do for you
May 24th 2012Your most valuable patient is not the the one who wants to shout his or her love for you and your services from the rooftops. Your most valuable patient is the one who left your practice dissatisfied and vowing never to return. According to Ron Hurley, consumer advocate and author of the book Unscrewed: The Consumer’s Guide to Getting What You Paid For, disenchanted customers can tell you, as no one else can, where you are utterly failing.
Do you have a bad online reputation?
May 22nd 2012In this video interview, legal analyst Michael Sacopulos offers tips on how you can protect your practice from online attacks. Sacopulos is the author of the Dental Products Report web series: Ask the Lawyer, which provides an opportunity for dentists to have their questions answered with in-depth and helpful information on how to solve legal issues.
Top 10 tips for before and after dental photographs
May 21st 2012Featuring before and after photographs on your dental practice website, especially if you offer cosmetic dental care procedures, is extremely important to attract new patients. Your website not only allows patients to schedule appointments, submit questions and acts as a referral program, it also shows off the dental work you have done. Research shows that there are 11 million Internet searches for dentists within a given month.
Know the laws before using social couponing as a means for dental marketing
May 17th 2012Today, the consumer is always looking for, and sometimes even expecting, a good deal when it comes to purchasing products and services. This mindset has helped to fuel the growth of companies such as Groupon (social coupons) and LivingSocial (social commerce). Currently, Groupon totes over 50 million subscribers with close to half of those being in North America, while LivingSocial has a total user base of nearly 46 million with 34 million of those in the United States.