Boost your practice by offering patient savings

May 29, 2012
Issue 5

The recent merger between Health in Reach and PriceDoc will allow dentists and prospective patients to connect and for those prospective patients to compare prices on dental care before booking an appointment. The online platform allows dentists to offer cost-saving deals to consumers who are paying for dental care out-of-pocket.

The recent merger between Health in Reach and PriceDoc will allow dentists and prospective patients to connect and for those prospective patients to compare prices on dental care before booking an appointment. The online platform allows dentists to offer cost-saving deals to consumers who are paying for dental care out-of-pocket.

With a reported 130 million Americans paying for dental care out-of-pocket, Health in Reach is focused on helping eliminate surprises and making dental care more affordable.

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The cost savings is made possible to self-paying patients because paying out-of-pocket is cheaper for the dentist. According to the website, processing insurance paperwork is expensive for doctors. When people are paying themselves, it actually saves the doctor money. By grouping self-paying patients, Health In Reach allows doctors to pass these savings to people who book appointments on the website.

Health in Reach provides consumers them with a clear idea of what they’ll pay up front, and encouraging doctors to offer deals to patients willing to book and lock in a price up front.

Scott Sangster, Health in Reach CEO, said that offering a price break can really increase the liklihood that customers will book at all, and follow through on the appointment.

“Obviously patients appreciate the convenience of [online scheduling], but we find that being able to save them money is what’s most compelling,” Sangster said in an interview with BetaKit. “Before people start thinking about how to make an appointment, they have to decide whether they’re going to make an appointment at all."