How to prepare your team for cosmetic dental advancements [VIDEO]

October 9, 2013
Thais Carter
Issue 10

In Dental Product Report’s recent cosmetic survey, fielded this summer, 59 percent of respondents indicated they consider themselves cosmetic dentists. Carrying that mantle has proved frustrating, as 76 percent indicated that inquiries regarding elective procedures are either the same or down versus just two years ago. With an apparent “fatigue” in customer demand, what is a dentist to do?

In Dental Product Report’s recent cosmetic survey, fielded this summer, 59 percent of respondents indicated they consider themselves cosmetic dentists.

Carrying that mantle has proved frustrating, as 76 percent indicated that inquiries regarding elective procedures are either the same or down versus just two years ago. With an apparent “fatigue” in customer demand, what is a dentist to do?

Dare we say, double down?

While such advice may seem like more of a gamble then you’re willing to take, there are certain ways to tilt the odds in your favor. That begins with being strategic instead of skeptical.

Lucky for you, there is no better resource than the presenters assembled at DenMat’s Destination Education, to be held at Caesar’s Palace in Las Vegas, November 8-10. Consider these courses as opportunities to embrace the technology and techniques that will help you to be smarter in your efforts.

Conservative and Aesthetic – The Thinnovation Concept
Presented by Dr. Ed Lowe

The management of anterior aesthetic cases is often a daunting task as patients who are well informed from the media and the Internet make increasing requests for the “perfect” smile.

Porcelain veneers have gone mainstream in the lexicon of restorative dentistry along with trademarked products like Lumineers and e.max. Today’s esthetic dentist is  expected to master form, function and esthetics, and arrive at a treatment decision that meets the expectations of the patient. So where do we begin? Is every patient a veneer candidate?

Thinnovation: Digital Implementation of the Latest Advancements in Minimally Invasive Aesthetic Dentistry
Presented by Dr. Peter Harnois

Minimally invasive dentistry is a philosophy that has evolved over time, gaining popularity not only with dentists, but patients, too. Increasing awareness has driven the innovation and advancements in digital design and lab techniques that result in predictable aesthetic results.

This course will present the proper techniques and protocols for enamel contouring, impression taking, digital designs and placement. In addition, we will discuss public
relations and marketing techniques to jump-start a new production engine in your office Monday morning.

Turning Short-term Prosthetic Cases into Long-term Profitable Customers
Presented by Dr. Terri Alani

This course focuses on the efficacy of the Snap-On Smile provisional appliance for clinical applications. Discover how to implement this provisional appliance into your practice to provide more restorative solutions to your patients and additional revenue.

This multi-purpose appliance not only redefines provisionals, but provides an alternative solution for a beautiful smile.

Total Facial Esthetics for Every Dental Practice
Presented by Dr. Louis Malcmacher

The primary goal of this seminar is to teach dentists and team members how to easily integrate total facial esthetic concepts into their dental practices using dental lasers, Botox and dermal fillers for dental therapeutics and total facial esthetics, no prep porcelain veneers, resin bonding, overhead control and treatment acceptance.

These practical concepts will enable you to offer new dental services, reduce your stress, significantly increase your production, substantially lower your overhead, and have fun doing dentistry. This seminar is a fast-paced, entertaining and educational course and is recommended for dentists, dental hygienists, dental assistants and office managers.

This course will get you and your staff excited about dentistry!

Register today for DenMat’s Destination Education by calling 1-8004DENMAT (1-800-433-6628). Discounted room rates at Caesars Palace are available. For more information visit www.denmat.com/DE2013.