7 ways your website is hurting your business

Publication
Article
Dental Products ReportDental Products Report-2014-02-01
Issue 2

Are you making any of these website mistakes? It could be hurting your dental practice.

Are you making any of these website mistakes? It could be hurting your dental practice.

1. It’s out of date

Current and potential patients visit your website to learn more about your practice. If you have information about promotions that are over or an old phone number, patients will leave frustrated and confused. An out-of-date, unattractive design will also send them to the next practice’s website.

2. You don’t have a blog

Regularly adding fresh content will not only keep your website interesting, but will also make it more likely to show up when patients are searching for a practice in your area. If it’s static, you’ll probably be left off the results page. Create a blog and update it with information about your practice.

3. There’s no contact information

Your phone number, email, street address, and links to social media should be easy to find. Consider adding a map. Make it easy for patients to contact and find you.

4. You’re not showcasing your work

Your website can be a great marketing tool. Post before-and-after photos. Ask patients for testimonials and post them on your site. You do great work, and your website is a great place to show that off.

5. It’s not easy to navigate

Many of your patients are Web-savvy. If your website is too cluttered or too confusing, they won’t stay very long and they likely won’t come back.

6. It’s broken

Creating links to articles about your practice or your social media pages is great, but won’t do you or your patients any good if the links don’t work.

7. You don’t have enough information

When patients visit your website, they want to know what services you offer. They want to learn more about you and your team. Make sure you feature up-to-date information on you and your team members and the products and services you offer.

 

 

Related Videos
2024 Chicago Dental Society Midwinter Meeting – Interview with Peter Maroon, business development and sales lead at Spectrum Solutions® on the new salivary diagnostic test, SimplyPERIO.
GNYDM23 Product Focus: Henry Schein Maxima Turbo Class B Sterilizer with Dyan Jayjack
GNYDM23 Product Focus: Henry Schein Maxima PowerClean 210 with Dyan Jayjack
Greater New York Dental Meeting 2023 — Interview with Ben Miraglia, DDS
Greater New York Dental Meeting 2023 – Interview with Crystal Spring, RDH, BS, LAP
Dental Product Insights: Keeping Up With Patient Communication Expectations – Part 4: Lighthouse 360+
Dental Product Insights: Keeping Up With Patient Communication Expectations – Part 3: Customizing Communications
Dental Product Insights: Keeping Up With Patient Communication Expectations – Part 2: Making the Practice Available
Related Content
© 2024 MJH Life Sciences

All rights reserved.