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Kevin Henry is the group editorial director for Advanstar Dental Media and has more than 15 years of experience in the dental publications field. He can be reached by email at firstname.lastname@example.org. Also, you can follow him on Twitter (@kgh23).
Steve Jobs once said, “Innovation distinguishes between a leader and a follower.”
There are seemingly too many out there who are happy being a “me-too” entity. They don’t mind being second in line or the next one to hop on a trend rather than starting it. They don’t mind being behind the adopters to let them see if something works or not.
They’re not out on the edge of a branch, pushing the limits. They’re quite happy sitting back and letting someone else do that.
What you’re going to see in this issue of Dental Products Report are companies who continually test the waters and push the boundaries. These are not the followers. These are the leaders. These are the companies that are continuously working to bring new products to their customers (dentists, hygienists and assistants) that will ultimately benefit their customers (dental patients). It’s a circle of trust that becomes the lifeblood of the dental practice. Without trust, there is no business ... and dental professionals trust the companies on the following pages with their most valued asset: their business.
The heart and soul
Bob Iger once said, “The heart and soul of the company is creativity and innovation.” What you’re going to see on the following pages are companies that truly believe that. Whether it’s the latest technology or planning an outstanding meeting in the Windy City, these entities have chosen to be a part of this issue because they believe they are “the best of the best.” They believe the life force of innovation flows through their veins and sets them apart from others.
Every dental practitioner has heard of each of these companies. They are brands you see at trade shows and in your dental practice. They are brands your sales reps mention when they come into your practice. They are also brands that stand for quality and, yes, innovation.
Read on to see which companies were tabbed as this year’s innovators in the dental industry … and think about how these products could benefit your patients. Your patients deserve the best you can offer them, and the companies featured here believe they can partner with you to do just that.
Click the company below to read its innovator profile: