All
Benchmark: Practical Dental Solutions' YAPI
March 21st 2012Have you ever wished you had an extra employee whose job was to organize all of the practice information you generate each day and use it to help you run your practice more efficiently? Obviously a position like this would not be a cost-effective tool for practice improvement in any but the largest offices. Fortunately Dr.
High-tech, high-touch: The power of the green dental team
March 21st 2012Is your staff referring to itself as office furniture? At a recent convention, I asked a young woman about her role in the practice, to which she responded: “I’m the front desk.” This employee has clearly lost a sense of her true value to the dental practice, and it’s likely the office is losing out on the benefit this woman could be providing as communications central.
Marketing Insider: The e-volution will not be televised
March 21st 2012I use E-volution to denote the Electronic Revolution sweeping over us. One area where growth and change are particularly great is the relatively new phenomenon called Online Reputation Management (ORM), which, according to Wikipedia (as of 1/2010) is: The practice of consistent research and analysis of one’s personal or professional business or industry reputation, as represented by the content across all types of online media.
Become your town's local expert
March 21st 2012Ok. You didn’t go to dental school to become a marketer. But what’s a practitioner without patients? One avenue for promoting a dental practice is to sell yourself as an expert in your area of expertise. It can be a broad area –dentistry or a more narrow one-say teeth whitening or implants.
Safe, effective interproximal reduction
March 21st 20121. OS (oscillating segment) Discs are 60° segmented with a radius of 1.4 cm and a pivoting angle of 30°, allowing comfortable intraoral handling even in posterior areas with excellent user control. 2. A more effective method than manual enamel reduction, the OS Discs reduce the risk of injuring soft tissue without the need for a disc guard. 3. OS Discs allow very good vision for the user and provide optimal chip removal.
Intraoral cameras offer more than just meets the eye
March 21st 2012Intraoral cameras should be used on every patient because doctors and patients alike can reap benefits from the images they take, Drs. Jason Luchtefeld and Frank Clayton said. They also have specific recommendations about what images they see as musts for each of their patients.
New marketing course for dentists launched
March 21st 2012September 9, 2010-A brand new, course shows dentists fifteen of the fastest and most cost effective marketing strategies to grow any dental practice…during a “hot” economy or a “stone cold” one. This course is available by going to www.DentalMarketingDynamite.com.
Newsletters bring you business
March 21st 2012Given the state of our economy, businesses continue to look for ways to stay in touch with existing clients and attract new customers. One very effective tool, which is often overlooked because of the rush to get online and more involved with the digital world, is the newsletter.
Reasons to Buy: New practice driver
March 21st 2012The number of patients seeking therapy for snoring and sleep apnea has increased by 60% in the past decade, making sleep dentistry a profitable new practice driver for doctors and one of the fastest growing segments in dentistry today. According to the American Academy of Sleep Medicine, oral appliance therapy is first line treatment for snoring and mild to moderate sleep apnea.
Letter to a dental insurance CEO
March 21st 2012A hygienist lays out many of the frustrations dental professionals and their patients face when it comes to dental insurance. Editor’s Note: The opinions reflected in this article do not necessarily represent the views of the editorial staff of Modern Hygienist and Dental Products Report. Photo: Getty Images Dear Sir,
The future of preventive dentistry
March 21st 2012Have you ever heard of the Institute for Oral Health? This organization identifies best practices in oral health and then encourages collaboration between dental insurance companies, physicians, dentists (private practice, academia and public health) and researchers to benefit the public and the profession. This year’s annual conference theme was on preventive dentistry and I was lucky to attend.