Whether you've been following along with the 2012 election or not, there are some simple tips you can pick up from this article featured on Harvard Business Review's website. The main take-away? Framing matters. In order to position yourself as the best choice, you need to help shape the conversation about what matters. Not to give away the best parts of the article, but traditionally, Republicans are better at marketing than Democrats.
This piece not only extols the virtues of video marketing - great interaction, providing useful information, easy way to hear your message - it also provides practical advice for how to create video you'd be proud to share through your website, Facebook, or other marketing channels.
The opening paragraph to this article is a case study in good hooks: "How many times have you sat down at your desk in the morning and wondered: what’s next? Where will I find clients? Now, that I have my own business, how am I going to persuade people to buy?" Author Pawel Grabowski offers a great outline for how to sell your services through good targeting.
This entire mentoring series is worth the read, but this installment - Part II - is helpful as it breaks down different types of mentoring, providing you with options for how to pour into your team in a strategic way.
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