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How chairside scanning with the 3M True Definition Scanner can help you better practice dentistry

Dental Products ReportDental Products Report-2013-06-01
Issue 6

Q&A with Chad Naughton, U.S. Chairside Marketer for 3M ESPE

Q&A with Chad Naughton, U.S. Chairside Marketer for 3M ESPE

Q: What is the most frequent question you hear about this category?

A: It’s a two-part question: First, dentists want to know why a digital scanner is better than traditional impression taking. Second, they want to hear why our system is better than the others.

Q: How does your product seek to answer those questions?

A: There are just so many things that can impact the accuracy of a traditional impression, which a dentist can’t necessarily see with the naked eye. With digital scanning, the chances for predictable clinical outcomes are much better. Additionally, lab professionals are regularly telling us that their No. 1 challenge is inadequate impressions.

As for why our scanning system, the 3M True Definition Scanner, is better than others, our scanner is more accurate and more consistently accurate than other scanners on the market. This accuracy allows us to build an open platform that gives dentists a great amount of flexibility in choosing their materials, lab partners and connections, even chairside milling options.

Finally, it’s being offered at a price point that makes it a very realistic technology acquisition for most dentists.

Q: What about this category helps dentists practice better dentistry?

A: The ability to instantly assess a scan while the patient is still in the chair is a huge advantage for this technology. In fact, the system will not allow a case to be sent to a lab until the clinician reviews the preparation in extraordinary detail.

Imagine taking what has traditionally been one of the most uncomfortable procedures in your office and turning it into a remarkable, interactive and educational experience with your patients.

Finally, with a highly accurate scan the entire downstream process dramatically improves for doctors and labs. Labs can turn final restorations around in a matter of days instead of weeks and doctors see a dramatic reduction in remakes and seating times.

Q: How is your product leading innovation in this category?

A: Our scanner works with the cloud-based 3M™ Connection Center, which gives dentists a secure and seamless way to connect with other partners in the restoration process, including chairside mills, labs, model manufacturing partners and more. The scanner produces open STL files that can be easily imported into CAD/CAM systems.

The 3M™ True Definition Scanner also has best-in-class accuracy, which lets dentists use it for complex or large cases including long-span bridges, multi-unit cases and even removable partial dentures. All of these benefits come with a system that is the most affordable on the market.

That’s hard to beat.

Featured Product

3M True Definition Scanner

The 3M™ True Definition Scanner provides predictable clinical outcomes with powerful tools said to be unique to digital dentistry that create a better patient experience and improved productivity.

The scanner features powerful and accurate “3D-in-motion” video technology and is supported by an open and secure cloud-based platform, providing doctors and dental labs more ways to store, share and connect files.

This digital impression system is changing the industry at the low suggested retail price of $11,995 and is available for sale through one of 3M’s qualified channel partners.


800-634-2429 3M.com/TrueDefinition


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