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Tyson Steele studied traditional brand-based advertising at one of the top schools in the world, The University of Oregon School of Journalism, in the late 1980s. After that, he worked extensively in the music and entertainment industry as an artist manager, residing in Los Angeles and traveling extensively throughout the United States. In 1995, Tyson moved back to Oregon and began his career in dentistry, providing traditional practice management coaching to dentists in the Pacific Northwest. Today, Tyson Steele Associates is the leader in marketing fee-for-service dentistry. In fact, the firm is one of the largest independent advertising agencies on the west coast, despite providing services solely and exclusively to dentists from throughout the United States. For more information, log on to www.tysonsteele.com.