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Matthew is an entrepreneur, writer and creative force in the dental industry. His marketing agency, Brand Target, launches new technologies in innovative ways for dental companies big and small. In 2014, he wrote "Branding In Practice," which helps dentists see their practice more like a consumer brand with practical and straightforward advice. Matthew’s latest venture is the dental industry’s only news aggregation app, SWYP Dental. SWYP collects all of the industry information and puts it into the palm of your hand. SWYP Dental’s community has thousands of users and helps everyone in dentistry keep up with new technology, podcasts and the latest news. SWYP is dental everythingâ¦all in one appâ¢.