Ann Marie Gorczyca, D.M.D., M.P.H., M.S.

The first impressions we make are often the most lasting, and most important, impressions. This also applies to your practice, as the impressions new patients make of you will be if they decide to continue business with you.

Patient retention and marketing can go hand in hand if you're willing to give your patients a "warm call" once in a while. Read on to see how you can give a proper call to new and returning patients.

The holiday season is a time of celebration and thanks. You can thank your employees for all their hard work this past year with a fun and safe party, but just remember to watch out for potential liability issues waiting to happen.