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Dr. Lou Shuman is the CEO of Cellerant Consulting Group, dentistry’s leading corporate incubator and accelerator; a venturer-in-residence at Harvard’s i-Lab; the chairman of the technology advisory board at WEO Media; a long-time contributor to Dental Products Report; and the founder and creator of the Cellerant Best of Class Technology Awards.
The word “inspire” originates from Latin and means “to breathe.” This is particularly appropriate when we consider that new technology brings new life and greater breadth to the dental practice. As the practice leader, your role must go far beyond the purchase of hardware or software. You need to involve and motivate your team members who will implement and experience the technology. There are four important components to inspire your team to master new technology. Communicate your vision
The word “inspire” originates from Latin and means “to breathe.” This is particularly appropriate when we consider that new technology brings new life and greater breadth to the dental practice.
As the practice leader, your role must go far beyond the purchase of hardware or software. You need to involve and motivate your team members who will implement and experience the technology.
There are four important components to inspire your team to master new technology.
Communicate your vision
Before you purchase new technology, you need to create a practice personality that compels your team to be committed and enthusiastic even when faced with the inevitable bumps in the road. If you portray passion in providing state-of-the-art technology and clinical processes, your team members will sense this and be proud that the office and they themselves represent the leading edge of dentistry. After all, the technology you choose may be a key differentiator between you and your competitors.
This vision serves as your guidepost. It will answer their questions about why you are doing this, how it will help them as individuals, how it will improve patient care and how it will enhance the practice as a whole. Your vision statement about technology represents your values, your goals and your image of success.
Partner with your team
One mistake many dentists make is to go off to a conference, purchase new technology on impulse and announce its imminent arrival on Monday morning. Because team members are often the ones who will use the new technology and communicate about it to your patient base, incorporating them in the decision-making process and providing them with that level of ownership mentality is very often the make-break point for integration success.
Invite your team members to meet with you and vendors, if possible. Share information about the options and your criteria. The more involved your team is in the purchasing phases, the more invested they will be in the implementation phase.
Train your team effectively
If you want your investment in technology to succeed, you also need to make sure your team is provided with excellent training. And because you are both the leader of the practice and the role model for your team, you need to be present for all on-site or off-site training.
Training should be organized around specific learning outcomes, should be hands on, and ideally, should be delivered in half-day increments as opposed to one long intensive day. In addition, you will need training on updates so your team remains current and you can maximize the technology to its fullest extent.
Appoint a technology liaison
Choose a team member who will be the information leader for each piece of technology. This person would act as the liaison between the technology vendor/trainers and you and your team. This strategy gives the team ownership and responsibility and helps develop self-directed leaders among your team members. It is a way to communicate both to your team and to your vendor that you trust and empower your team.
About the author
Dr. Lou Shuman brings a wealth of experience and expertise to Pride Institute in the areas of strategic relations, emerging technologies, Internet strategy, practice management and marketing. Dr. Shuman is sought after as an outstanding speaker and educator and has lectured extensively throughout the United States, Canada, Europe and Japan, including every major meeting in the U.S. Follow Dr. Lou Shuman on Google+ , on Twitter @LouShuman, or subscribe to Lou Shuman's posts on Facebook.