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Dr. Cooper's professional career includes private periodontist, academician, researcher, teacher, practice management consultant, corporateÂ consultant, trainer, seminar director, board director, author, entrepreneur and inventor.Dr. Cooper has studied with masters in many disciplines, participated in formal business educational programs, and worked as an independent contractor with top-flight consulting companies. In 2011, Dr. Cooper was selected as a coach for the prestigious TED Fellows Program.The Mastery Company has been in existence since 1984. Dr. Cooper's client experience in dentistry includes solo private practice, small partnered practices, managed group practices and retail corporate enterprises. Dr. Cooper has worked with numbers of health care entities such as insurance companies, clearing houses,Â bio-technical companies and disease management companies, as well as the senior executives and boards of large hospitals and hospital systems and a number of their related physician groups. In addition, Dr. Cooper has worked with Silicon Valley start-ups and Fortune 500 companies. He has worked with dental clients in the U.S., U.K. Canada, Chile, Brazil, Portugal, Italy, Greece, Dubai, Abu Dhabi, Oman, Singapore, New Zealand, Australia and Israel.Dr. Cooper is author of eight successful books; Mastering the Business of Practice, Partnerships in Dental Practice, Running on Empty, SOURCE, Valuocity, Valuocity II, Valuocity III, and The Elder. His electronic newsletter reaches thousands of subscribers in 31 countries. Dr. Cooper also co-developed a suite of online dental practice management assessment tools.Dr. Cooper can be contacted at:email@example.com
A recent report by William Blair, a global investment banking and asset management firm with more than 1,400 employees, over $80 billion in client assets, investment banking transactions covering more than 35 countries and 730 companies, and $230 billion in value since January 2012, states that DSOs are undergoing very strong and rapid growth and are a solid investment if we
A recent report by William Blair, a global investment banking and asset management firm with more than 1,400 employees, over $80 billion in client assets, investment banking transactions covering more than 35 countries and 730 companies, and $230 billion in value since January 2012, states that DSOs are undergoing very strong and rapid growth and are a solid investment if well managed.
“To summarize, we have seen a surprising proliferation of dental service organizations over the past five to 10 years, with the largest chains growing their number of practices at an annualized rate of 13 percent to 14 precent, by our estimates, compared with a 2 percent to 4 percent pace of broader dental spending,” the William Blair report states. “We believe DSOs currently own or control approximately 16 percent of total practices in the United States. We expect that DSOs will grow at approximately 15 percent annually over the next five years, implying U.S. penetration could reach 30 percent by 2021.”
While DSOs have an annualized growth rate of 13 percent to 14 percent, solo private practices are shrinking at 7 percent per year, according to the Health Resources Institute of the ADA. The math couldn’t be any clearer. DSOs will continue to capture greater and greater market share, along with an increasing portion of the dental dollar, while solo private practice will continue to experience decreasing market share and declining revenues.
Given these statistics, nearly all the emerging, small and medium sized groups have their sights set on becoming a DSO. They see the success of Heartland Dental, Pacific Dental Services and Aspen Dental at the top-end, DECA Dental Group and North American Dental Group in the middle and numbers of regional DSOs such as Acierno Dental and Blue Tree Dental. They see these entities continuously growing and generating increasing market share along with greater and greater revenues. These group practices see the DSO model as a real opportunity for themselves, and they are aggressively moving forward.
The emerging, small and medium group practices realize professional management, economies of scale, negotiating leverage, an enhanced P/E ratio, the increased asset values and the ability to adapt to change are all directly improved by being a DSO. They recognize that the best way to succeed in the future will be as a DSO. The groups appreciate that the trend is sustainable expansion of DSOs.
Yet, most dentists and their political organizations are resisting the obvious-that DSOs are the future. Rather than figuring out how to optimize their values and assets within a DSO ecology, most dentists are up in arms about DSOs, trying to stop their growth and expansion and “digging in their heels.”
Rather than seeing the opportunities this new landscape of DSOs can offer them, they are entrenched trying to protect the past, strongly clinging to the notion that solo practice will be sustainable. But the evidence is totally contrary to this assumption. Somehow, they believe if they complain loud enough, if they complain long enough, that they will stop DSOs from coming to their neighborhood.
What dentists should be doing
Rather than complaining and whining, what dentists should be doing is having totally different conversations about DSOs. “What is the possibility for myself, my skills, my assets, my retirement plans, given DSOs will dominate the future?” dentists should ask. Instead, their conversations are why DSOs don’t work and what’s bad about them. They do not realize these conversations won’t change anything. These conversations won’t make a difference.
The kinds of conversations dentists are currently having about DSOs will not impact the future. Why? Because these conversations have no power. They just make something or someone wrong, or someone or something right. These conversations are filled with blame, fault, judgment, opinions, resentment and anger. These conversations have no individual responsibility at their core. They mostly consist of gossip, rumors and vilification of DSOs.
What kind of conversations should dentists be having then? If the future is going to be DSOs, the questions they should be asking are, “How should I participate in this future?” and “With whom should I be speaking?
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Action is required
“It is important that you get clear for yourself that the only access to impacting life is action. The world does not care what you intend, how committed you are, how you feel or what you think, and certainly has no interest in what you want and what you don’t want. Take a look at life as it is lived, and see for yourself that the world only moves for you when you act.” – Werner Erhard
What causes change is action. What generates action in language is a request. A request is a committed speech act. A request has responsibility at its core. A request is a transaction. It causes action. A request is asking another for a commitment. A request is negotiable. A request is a conversation for and about a future. A request generates committed action, which drives outcomes. I don’t witness dentists making any requests of DSOs, except to cease and desist. That’s like a payphone company asking Apple not to make smartphones.
In my experience, dentists would rather be right than happy. They’d prefer to complain, whine, opine, explain, assess and judge, rather than do something about it. The only thing that will change the future is committed speaking leading to committed action, which today few, if any, dentists are doing. Dentists simply are not making requests to participate and collaborate with DSOs, or requests of those advisers who help emerging DSOs in their development or existing DSOs in their leadership, management, culture, communication and infrastructure performance.
I am a bit tired of hearing all the complaints about DSOs, from both inside and outside DSOs. What I don’t hear is well transacted requests, made to the appropriate people to charge and change the future.
DSOs are not going away. They are growing between 13 percent to 14 percent per year. They are well financed. They are well led and well managed. They have powerful infrastructures and very accountable people. Young dentists don’t want to own a practice, and older dentists are tired of managing and owning. In less than a decade, 50 percent of the dentists will be women-DSOs will flourish in this ecology.
Complaining about yesterday won’t make tomorrow any better. The only thing complaining does is convince people that you are not in control, that you are a victim. Those who complain the most accomplish the least. If you have time to complain about something, then you have the time to do something about it.
If the future is DSOs-and it is inevitable that it is-then it is best to get on this train because it is leaving the station. The DSO tracks are laid for dominating the industry. They’ve got the money, the people, the processes, the infrastructures, the metricizes and the marketing. DSOs have the wind at their backs and the sun on their face, while most dentists are fighting a strong, cold headwind.