Vident appoints new president

Fred Ketcho appointed president of Vident

Vident, a VITA company, just announced the appointment of Fred Ketcho as its new president, effective immediately. "We look forward to having the benefit of Fred's broad professional experience, leadership abilities, and energy, along with his strong focus on customer relationships," said Wayne Whitehill, CEO of Vident and one of the company's founders.

"Fred's business acumen is a perfect fit for Vident," said Whitehill. "And his vast experience in global sales and service, strategic planning, and product development will translate into innovative, exceptional products and service for our customers."

Ketcho most recently worked as the Vice President/General Manager of the Americas Region of Datacard, where he simultaneously served as the President of Datacard Canada. Prior to Datacard, Ketcho worked for Huges Aircraft and Honeywell, where he achieved increasing levels of responsibility, eventurally serving as the Global Director and General Manager of the Industrial Business Unit.

"I am proud to join Vident as president," said Ketcho. "I am impressed with the company's successful hertitage and strong reputation, and I look forward to shaping Vident's future growth based on changing customer and market needs. I also look forward to meeting our customers to gain their insights and perspective on our company and the industry as a whole."

Ketcho received his Bachelor of Science degree in Industrial Engineering from Lehigh University in Penn. and his Master of Science degree from the University of California, Los Angeles.