Top 5 reasons your practice should communicate with video

May 29, 2014

It's a sad fact, but nobody reads anymore. Using video can be a terrific way for your practice to communicate with patients. Here are the top five reasons why switching to video can benefit your practice. 

It's a sad fact, but nobody reads anymore. Using video can be a terrific way for your practice to communicate with patients. Here are the top five reasons why switching to video can benefit your practice. 

1. Videos on your website boost SEO

Videos receive a big slice of the limelight when it comes to search results, and are often listed in results all their own. Through separate video listings, your site gains additional access points, making it easier for patients to find you. With proper tagging, videos can also bolster your authority levels.

 

2. Better patient education

 

It’s a sad fact – many people don’t enjoy reading. Video-enhanced patient education clears that hurdle by catering to both visual and aural learners at the same time. Appeal to more learning styles, and more patients are likely to use your materials.

 

3. More engaging social media

 

Video posts are a perfect way to break the monotony of an otherwise plain news feed. In fact, visual posts like photos and videos consistently get more interaction than their text-driven cousins. Your Web Presence, especially your social media, should include every type of media you have access to.  

 

 

4. The personal touch

 

Videos provide an unparalleled opportunity to make your Web Presence truly your own. Before your patients even step through your door, videos can provide them with an inside look at your practice and an opportunity to meet you and your staff. What better way to make them feel welcome?

 

5. Image crafting

 

We live in an age where people not only enjoy technology, they expect it. Including video in your communications demonstrates that your practice is keeping up with the times. Modernity helps credibility, and so video can obliquely make your practice appear more authoritative.