Top 100: Top 5 Online Options to Follow

March 21, 2012

Issue 11

These YouTube channels and Twitter feeds represent online options to provide you with either great information or a great model for taking your social media to the next level.

These YouTube channels and Twitter feeds represent online options to provide you with either great information or a great model for taking your social media to the next level.

3M ESPE youtube.com/3MESPEDental
A healthy mix of product techniques, clinical tips, company information and product promotional videos, 3M ESPE’s YouTube channel is updated regularly. Product videos range from straightforward step-by-step techniques to promotional overviews and user testimonials. Other videos provide news updates on the latest activities and events from the company. The well-produced videos are almost all less than 10 minutes long, with most running just 2-to-3 minutes. This makes the video content useful as a quick reference and easy to take in via a tablet or smartphone while on the go.

American Academy of Cosmetic Dentistry youtube.com/AACD123
You can find a lot more than just techniques and clinical tips on the American Academy of Cosmetic Dentistry’s (AACD) YouTube channel. Sure, there are videos about cutting preps for veneers and composite bonding techniques, but visitors also can view highlights from the AACD’s last few Annual Sessions, along with discussions about improving communication between dentists and dental technicians. The Armadillo racing video shot at the group’s 2010 meeting is a must-see.

Practical Clinical Courses youtube.com/PracticalClinical
It’s almost always standing room only when Dr. Gordon Christensen speaks at a conference, but there’s always a seat for the on-demand content at the YouTube channel for his Practical Clinical Courses educational series. Content is posted to this channel on a regular basis, and clips previewing the full courses available via the PCC website are edited to serve as 1-minute bites of video advice. Dr. Christensen also posts a weekly Q&A video where he answers clinical and product questions sent to him through the PCC website.

National Association of Dental Plans twitter.com/JoeNeedsDental
With nearly 4,000 tweets at the time of publication, this Twitter feed is a treasure trove of links to retweet or post to your Facebook page. Stocked with information that simplifies dental procedures and products, as well as relatable advice about dental care, think of JoeNeedsDental as a source that helps you become a better resource.

Top 3 Dentiststwitter.com/Top3Dentists
With 6,762 followers, the @Top3Dentists Twitter feed presents a nice blueprint for how dentists can connect with patients in their local communities. With Daily Dental Tips, links to interesting or funny news items, and ideas for weekend getaways, the feed is both informative and engaging. By sliding dental advice in with other content, it makes the dentist seem less preachy and more relevant.