OR WAIT null SECS
Kevin Henry was formerly the group editorial director for Advanstar Dental Media and has more than 15 years of experience in the dental publications field. You can follow him on Twitter (@kgh23).
For Dr. Michael J. Landry and his wife and business partner, Mary Ann, transforming a visit to Consultants in Dental Aesthetics in Houston, Texas, into a “Ritz Carlton” experience was important to distinguish their practice from others in the area.
“When a patient walks into our practice, we want that person to always know that he or she is the most important person in the practice at that time,” Dr. Landry said. “Once they make it to the treatment suite, the doctor will come in and just get to know them. We’re not going to talk about teeth. We’re going to talk about who you are, what you do, and what’s important to you.”
Making a patient feel comfortable is absolutely a priority for Dr. Landry and his team. However, Dr. Landry and Mary Ann also knew that there was more to having a successful practice than just good feelings inside the practice.
“I saw some marketing from Scheduling Institute about missed calls. We found that all of our team members had certification except for the people who were answering our phones,” Mary Ann said. “I was curious to hear what our people were saying when they answered the phones and Scheduling Institute allowed us to hear that. To our dismay, we didn’t pass the test. On a scale of 1 to 5, we got a 1 or a 2, so we knew we had some work to do.”
Part of that work has turned into some pretty amazing numbers for the practice. To learn more about Dr. Landry’s secrets to setting his practice apart as well as his experience with the Scheduling Institute, please watch the video below.