New study shows dental practices value digital marketing over print advertising

April 20, 2014

Issue 4

The results of a new national research study from Sesame Communications examines factors in digital marketing that dental care providers view as essential to their overall marketing strategy. 

The results of a new national research study from Sesame Communications examines factors in digital marketing that dental care providers view as essential to their overall marketing strategy. 

Conducted in February of this year, the study outlines the following key findings:

• 96.9% regard their ranking on Healthgrades.com as important to their practice.

• 85.5% believe automated reminders are important to practice success.

• 82% state their website is important to their practice success.

• 65.7% consider SEO important to their practice success.

• More than half stated their practices received patient payments faster when an online payment system is available as part of a patient login system.

The study also offers insight into traditional marketing efforts that are perceived as providing less value. A key finding in this category was that 7 out of 10 dental practices do not see print advertising as contributing to practice success.

“Sesame Communications continues to invest heavily in research to better understand the priorities dental care providers place on all aspects of practice marketing in the digital age,” noted Diana P. Friedman, President and CEO of Sesame Communications. “As is evident from this national study, providers continue to see Internet-enabled services such as websites and automated reminders as vital to sustained practice growth and profitability.”

For more information about Sesame Communications, head to the company’s website at www.sesamecommunications.com.