New Kerr TotalCare brand identity puts focus on hygiene community

May 1, 2013
Issue 5

“As of today, Kerr TotalCare will be a hygiene-focused brand, positioned to deliver products designed to address the full workflow of Dental Hygienists and Dental Assistants.”

“As of today, Kerr TotalCare will be a hygiene-focused brand, positioned to deliver products designed to address the full workflow of Dental Hygienists and Dental Assistants.”

TotalCare, a leader in dental infection prevention, has announced a new corporate brand identity, representing the company’s drive toward delivering a full spectrum of innovative solutions to the dental hygiene community.

“The first major initiative will be a return to our company roots, with the addition of the name Kerr to our brand,” Todd Norbe, president of Kerr TotalCare, said in a press release.  “After 23 years in the industry, we understand what today’s Dental Hygienists and Dental Professionals are faced with every day.  Our new brand direction will afford us the ability to offer a suite of solutions to the dental hygiene community, so they can focus on providing the highest level of care to their patients.”

“As of today, Kerr TotalCare will be a hygiene-focused brand, positioned to deliver products designed to address the full workflow of Dental Hygienists and Dental Assistants,” said Steve Fanning, VP of marketing. 

Kerr TotalCare’s new brand identity is live on their website,kerrtotalcare.comand will be featured throughout all of its new advertising and marketing campaigns. 

Additionally, throughout 2013, Kerr TotalCare will join the dental hygiene community in celebrating the 100th anniversary of Dental Hygiene.  The yearlong celebration will kicked off with the “Celebrate Hygiene” enter to win sweepstakes for a registration to this year’s American Dental Hygienists’ Association (ADHA) national dental hygiene meeting- the Center for Lifelong Learning (CLL) at the 90th Annual Session from June 19-25, 2013 in Boston, Mass.

Kerr TotalCare is the trusted partner that delivers innovative solutions across the hygienist’s workflow to empower and inspire them to deliver the highest level of care to their patients.